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Monday, March 27 • 9:00am - 12:00pm
Beginner Workshop: Open Your Own Bar & Hit the Ground Running

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Join Jonathan Pogash, nationally renowned bar consultant and founder/owner of The Cocktail Guru Beverage Consultancy, on an introductory workshop on a bar opening.  You’ll learn how to create a well-balanced bar program with liquor and back bar recommendations, a creative signature cocktail menu, classic cocktails, aspects of bar design and equipment recommendations, staff training, and more.


In this session, you’ll learn the ins and outs of:

  • Creating a diverse cocktail menu with classics, twists on classics, and signature cocktails
  • Bar Design conception
  • Liquor/Back-Bar recommendations
  • Beer & Wine recommendations
  • Barware recommendations
  • Full staff training
  • Bar equipment choices
  • Follow up and spotter visits


avatar for Reza Esmaili

Reza Esmaili

Founder, Ananas Consulting
Reza really likes to eat and drink, but loves to serve and entertain most.   During his 25 years in the San Francisco hospitality trade, Reza has held many positions including Bar Director, General Manager and Operating Partner. In 1999 he managed one of The City’s first artisanal... Read More →
avatar for Jonathan Pogash

Jonathan Pogash

Owner, The Cocktail Guru
Jonathan Pogash, “The Cocktail Guru,” is a mixologist, cocktail consultant, educator and cocktail book author with over 16 years of experience servicing bars, liquor brands, and sophisticated drinkers across the country. Jonathan’s signature cocktails can be enjoyed in award-winning... Read More →

Monday March 27, 2017 9:00am - 12:00pm PDT
Room N220 Las Vegas Convention Center