We live in a socially engaged world and your current and future customers are following the newest social trends. You need to follow the trends as well. In 2016, 68.3% of internet users were also social network users. These platforms are just as important as your website. Whether these social users are documenting their adventures through Instagram Story, streaming their night out with Facebook Live, or showing their creativity and character with Snapchat, you need to utilize these platforms regularly and effectively to engage them. But how can your business utilize these trends and stay socially relevant? With guest speakers including Chad Robley, Founder of Mindgruve and Megan Newton, Director of Marketing for RMD Group, this panel will discuss the newest trends in social media and how you can use them to engage more customers.