This is a very special session created exclusively for the Nightclub & Bar Show by Ron Cates, one of the world’s leading experts on digital marketing. The workshop will cover the core elements of a successful marketing strategy, taking into consideration the budget and time constraints of running a business. Low cost and no cost online marketing tools that are simple and effective will be emphasized, along with strategies to use them together to amplify each other and save time. Advanced marketers will learn new tricks, but absolute beginners will never feel lost. Topics include: email marketing, social media, improving the effectiveness of your website (or who to turn to to do it for you), search engine optimization (getting found on the web), maximizing review sites and much more. This is an entertaining, fun, educational, can’t-miss session that will absolutely, positively, grow your business!