What steps are potential customers taking to find a new nightclub or bar? In 2016, some reports show as high as 90% of people are reading reviews before spending money. Yelp is the leading local guide for real word-of-mouth, so it's critical that your bar/nightclub is not only protecting its reputation there, but also optimizing your presence by collecting testimonials so that you can be found before your competition. Join Main Street Hub's Emma Vaughn for "Help with Yelp" and you'll leave with three key takeaways: How to respond to negative reviews, how to optimize your Yelp profile so it's found more often and how to spread MORE word-of-mouth through your happy customers!