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Monday, March 27 • 3:40pm - 4:30pm
Building Loyal Clients in a Millennial's World

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Millennials are…? Can you answer this question? If not, you will need to if you want to build loyal customers in a millennial's world. Millennials currently account for one fourth of the entire population and $200 billion in annual spending power. They are self-reliant and socially engaged, are tech driven and utilize multiple communication channels and devices, are savvy and price sensitive when shopping, and seek authenticity in what they purchase. Although they can be challenging to engage and retain as customers, they can be very loyal to a brand once engaged. So how do we engage millennials and build them into loyal customers? This panel will discuss techniques you can use to build millennials into returning guests, over and over again.


Moderators
avatar for Jason Mitchell

Jason Mitchell

Director of Consulting, RMD Group
Jason is the Director of Consulting Services for RMD Group, a San Diego based nightlife and restaurant management and consulting company. RMD Group has opened and operated nationally recognized and awarded venues like FLUXX Nightclub, their newest flagship venue, Rustic Root, and continues to operate several venues including Side Bar, F6ix, and Knotty Barrel. Born and raised outside Boston, MA, as a graduate of Bentley University in Waltham... Read More →

Speakers
avatar for Felix Goodson

Felix Goodson

Vice President, VAVi Sports Leagues & Social Events
Felix Goodson has a passion for producing parties, large-scale events and organizing fun. At VAVi he is taking that passion for events and using it to maximize the customer experience for every sports program they offer. Of course he still has a hand in their social events as well.
avatar for Tami Hughes

Tami Hughes

Beverage Director, RMD Group
Tami Hughes is the Beverage Director and In-house Promotions Manager at RMD Group in San Diego, CA. Having been involved in the nightlife industry for 15+ years, her experience spans the greater Southwest including Tucson, Arizona, Las Vegas, Nevada and landed her in San Diego. Tami works to always expand her product knowledge through education and via site tours of wine vineyards in Temecula, Napa and Sonoma, California as well as Barcelona... Read More →
avatar for Wayne Partello

Wayne Partello

Chief Marketing Officer, San Diego Padres
Wayne Partello joined the Padres in October 2013 and oversees all aspects of the Padres marketing and communications platforms encompassed by the following departments: marketing, creative services, communications, entertainment & production, broadcasting and content. Partello has overseen the development of a number of new marketing and content initiatives, including the launch of Padres Social Hour, a daily, hour-long pregame show that is... Read More →
avatar for Aaron Wellman

Aaron Wellman

Director of Promotions, RMD Group
Aaron has over 10 years of experience in the nightlife industry working in large media markets such as New York, Miami, Chicago, Las Vegas, Scottsdale and San Diego. Aaron has built two Promotion and Event Production companies from the ground up and co-created events that were nationally recognized by USA Today and MTV.com. With passion, drive and a relentless work ethic, Aaron continues to challenge the market with new ideas and and concepts... Read More →


Monday March 27, 2017 3:40pm - 4:30pm
Room N117 Las Vegas Convention Center