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Monday, March 27 • 12:45pm - 1:30pm
KEYNOTE: RumChata Diaries: The Making of an American Success Story

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Ever wondered what it takes to build your own brand? Tom Maas, 38 year liquor industry veteran, will share his story of creating the RumChata formula in his kitchen and the trials of starting a brand truly from scratch. He will detail what he has learned from the startup experience and lessons that he can impart to anyone who wants to try to become a successful entrepreneur.  From how to get your project financed to marketing your brand with little money, and even getting your product produced and into the market, Tom is sure to leave a mark with his true American success story. 

Speakers
avatar for Thomas Maas

Thomas Maas

Founder & Master Blender, Agave Loco, LLC
Tom Maas is a 38 year veteran of the liquor industry whose career spanned the globe and included many of the largest liquor companies in the world in sales and marketing.  After his retirement from Jim Beam in 2005 he started a company that brought out RumChata, now one of the most popular new liquor products in the world. | | Mr. Maas has been interviewed on several occasions due to the fascination with his story and the unparalleled... Read More →



Monday March 27, 2017 12:45pm - 1:30pm
Room N112 Las Vegas Convention Center