In 2016, the Centers for Disease Control recommended that women of childbearing age refrain from alcohol (unless they’re on birth control). The CDC also says women shouldn’t have more than one drink per day. The National Transportation Safety Board wants to lower the legal limit to .05 or lower, which means many women could be arrested for having just one drink if they choose to drive. And a recent global study of drinking habits, which showed increased consumption among women, spawned hundreds of concerned headlines. Sarah Longwell of the American Beverage Institute will discuss this growing trend of alarmist, female-focused recommendations coming from the public health community and how the hospitality industry can galvanize women to combat anti-alcohol activists.