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Tuesday, March 28 • 3:00pm - 3:50pm
Managing Your Craft Beer Offerings

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Join Larry McGinn as he moderates a panel of experts on the flourishing craft beer segment, purchasing challenges, staff training and education and engaging guests with scientific yet simple craft beer menus.  Discover how guests view, manage through and want to see craft beer lists.  Learn about BeerQuest, a staff education and sales training tool, and how to find its implication on craft beer sales and profits through beta tests.


Moderators
avatar for Larry McGinn

Larry McGinn

Partner/Owner, iMi

Speakers
avatar for Scott Hempstead

Scott Hempstead

Vice President of On-Premise, Boston Beer
avatar for Jim Lawless

Jim Lawless

Vice President, WineQuest


Tuesday March 28, 2017 3:00pm - 3:50pm
Room N114 Las Vegas Convention Center