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Wednesday, March 29 • 10:00am - 10:50am
Rotation Nation: Maximizing Your Craft Beer Selection

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With so many craft breweries, and more opening each year, the variety of craft beer options behind the bar is immense and can be intimidating. Beer buyers need a way to navigate the sea of options and maximize profits while maintaining the craft mentality. Jacob Halls will expose how to maximize profits from proper tap handle rotation and brand integration as well as how to determine what is selling better by quality, price, locality, brand and style.  Gain tips on utilizing a brand to sell another, turning one sale into two or return visits!

avatar for Jacob Halls

Jacob Halls

President, Convergence Consulting
Jacob Halls is the owner of Convergence Consulting, a company that helps to market new and existing brands, assist with to locating new markets, conduct launch parties and marketing campaigns, negotiate import and export contracts for producers and distributors alike. Convergence... Read More →

Wednesday March 29, 2017 10:00am - 10:50am PDT
Room N114 Las Vegas Convention Center