So, you want your bar to be a big star. But where do you start? How do you get the word out? And how do you measure your success? Bread & Butter's Public Relations and Bytes team details strategic timelines for seamlessly blending PR and digital initiatives to ensure that your establishment is the talk of the town, in a good way. Meredith Vachon, President and Samantha Luthra, Digital Account Director, will leave you with PR initiatives, social media planning and measurement tools, and more.