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Monday, March 27 • 4:40pm - 5:30pm
On-Premise Consumer Insights: Moving Past Millennials and On To Gen Z

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The millennial cohort has left their mark upon the on-premise landscape, and continues to be a driving force for change across the adult beverage industry. However, as many millennials have transitioned into the next life stage (80% of births in the U.S. last year were to millennial parents!) it is time to address the arrival of Gen Z. A keen understanding of your next wave of consumers will be necessary to overcome today’s challenging environment and grow your business. Learn essential insights that will help you connect with Gen Z and begin building loyalty with this important consumer group.

avatar for Robert Byrne

Robert Byrne

Senior Manager of Consumer Insights, Technomic, Inc.

Monday March 27, 2017 4:40pm - 5:30pm PDT
Room N101 Las Vegas Convention Center