Marketing to Millennials does not have to feel like an abstract concept. In fact, brand stories are the emotional glue that connects spirits brands to Millennial consumers because compelling narratives appeal to Millennials’ desire to be “in the know” and also motivate them to share their discoveries. Join JP Schuerman of MWWPR to explore why it’s critical that spirits brands be wired into the emotional triggers and trust factors that drive Millennials to trial — and then inspire them to become advocates for their labels.
