Tuesday, March 28 • 3:00pm - 3:50pm
Transforming Hispanics Into Repeat Guests

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The Hispanic population in America is growing 5 times faster than any other. With over half of their beverage budget going to beer and dining out expenditures reaching 44% since 2009, Hispanics are clearly a valuable target market for our industry. Mauricio Reyes of Constellation Brands shares the statistical and cultural information operators need to capture this demographic by pulling their emotional levers to create a loyal customer base. 

avatar for Mauricio Reyes

Mauricio Reyes

Senior Manager, Consumer Insights, Constellation Brands

Tuesday March 28, 2017 3:00pm - 3:50pm
Room N107 Las Vegas Convention Center