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Sunday, March 26
 

11:00am

Industry Pool Party: Wet Republic

Open to All! Vegas’ hottest daytime destination, WET REPUBLIC at MGM Grand will host the industry exclusive pool party just before the convention kicks off. To enter the party, show your badge or display your registration email confirmation at the door. Guests who arrive by 2 p.m. will receive complimentary cover and expedited entry. Dress code is swimsuit attire only!



Sunday March 26, 2017 11:00am - 6:00pm
MGM Grand, Wet Republic 3799 S Las Vegas Blvd, Las Vegas, NV 89109

2:00pm

Registration
Sunday March 26, 2017 2:00pm - 5:00pm
Las Vegas Convention Center
 
Monday, March 27
 

8:00am

Registration
Monday March 27, 2017 8:00am - 7:00pm
Las Vegas Convention Center

9:00am

Beginner Workshop: Open Your Own Bar & Hit the Ground Running

Join Jonathan Pogash, nationally renowned bar consultant and founder/owner of The Cocktail Guru Beverage Consultancy, on an introductory workshop on a bar opening.  You’ll learn how to create a well-balanced bar program with liquor and back bar recommendations, a creative signature cocktail menu, classic cocktails, aspects of bar design and equipment recommendations, staff training, and more.

 

In this session, you’ll learn the ins and outs of:

  • Creating a diverse cocktail menu with classics, twists on classics, and signature cocktails
  • Bar Design conception
  • Liquor/Back-Bar recommendations
  • Beer & Wine recommendations
  • Barware recommendations
  • Full staff training
  • Bar equipment choices
  • Follow up and spotter visits

 


Speakers
avatar for Reza Esmaili

Reza Esmaili

Founder, Ananas Consulting
Reza really likes to eat and drink, but loves to serve and entertain most.   During his 25 years in the San Francisco hospitality trade, Reza has held many positions including Bar Director, General Manager and Operating Partner. In 1999 he managed one of The City’s first artisanal cocktail programs at Gordon’s House of Fine Eats. His talents have since contributed to the launch of multiple notable endeavors and have garnered... Read More →
avatar for Jonathan Pogash

Jonathan Pogash

Owner, The Cocktail Guru
Jonathan Pogash, “The Cocktail Guru,” is a mixologist, cocktail consultant, educator and cocktail book author with over 16 years of experience servicing bars, liquor brands, and sophisticated drinkers across the country. Jonathan’s signature cocktails can be enjoyed in award-winning cocktail lounges and restaurants from New York to New England. He has shaken up cocktails on “The Today Show," "Fox & Friends... Read More →


Monday March 27, 2017 9:00am - 12:00pm
Room N220 Las Vegas Convention Center

9:00am

Pro Workshop 1: Cost of a Cocktail: Perfecting Pricing Strategies to Drive Revenue

Determining pricing for cocktails, a seemingly basic process in the bar business, can be far more difficult than anyone would imagine. Sure, your house Aviation spec is bangin’, but what happens if your preferred gin doesn’t come in on today’s liquor order? What if citrus prices skyrocket? What if you work in a market where the ceiling doesn’t allow for double-digit cocktail prices? We’d bet you a bottle of vintage crème de violette that Hugo Ensslin, the first person to publish a recipe for the Aviation AND head bartender at the New York City’s Hotel Wallick, cared just as much about the cost of his cocktails as he did the famous cocktail’s house spec.

All of these issues are challenges that bar managers face daily, but fortunately, as cocktails become a more consistent part of the bar business, their profitability is more open for discussion as well. In this workshop, Bobby Heugel and Terry Williams of Anvil Bar & Refuge will discuss the basics of cocktail cost calculation, factors that can contribute to cost fluctuation, and strategic perspectives for pricing.

The basics of determining cost in a cocktail seem basic, but including the varying labor associated with different types of drinks or straws, beverage napkins and other overlooked elements can often be the difference in substantial profits over the course of a year. Attendees will receive access to the inventory sheets that we have perfected at Anvil Bar & Refuge and a comprehensive explanation of cocktail cost.

Additionally, they will consider basic choices that impact cocktail cost including spirit selection, citrus pricing and sourcing of dry goods. Citrus alone has many variables for consideration – seasonality, yield, etc. – with many strategies for dealing with them – packers cases or buying in futures. Each single factor that goes into the construction of a cocktail has far more variables and options that what would be initially expected.

Finally, this pricing discussion will lead to a broader conversation about menu strategy and pricing. Frequently, these conversations fail to consider the diversity within the global bar market and the varying expectations of guests. This seminar will utilize this global diversity to emphasize lessons about menu pricing that have strategic implications for bar owners. Single cocktail pricing versus pricing each cocktail independently, happy hour pricing, and determining how pricing can impact your perceived niche in a market will all be discussed.

Overall, bar managers will gain more tools to increase the profitability and guests experience in their bars.


Speakers
avatar for Bobby Heugel

Bobby Heugel

Co-Owner, Anvil Bar & Refuge
Bobby Heugel has changed the cocktail culture of Houston in the seven years since opening Anvil Bar & Refuge, Houston’s first bar dedicated to classic cocktails. His commitment to training, quality spirits and hospitality at Anvil set the standard for the industry in Texas, subsequently earning five James Beard Award nominations for the bar and one for himself.      A respected—and opinionated—voice in the... Read More →
avatar for Terry Williams

Terry Williams

General Manager, Anvil Bar & Refuge
Terry Williams is the General Manager of Anvil Bar and Refuge in Houston, Texas, where he has worked for more than three years. In addition to overseeing daily operations, Terry coordinates training of the Anvil staff, which is one of the most rigorous and structured programs in the country. He received culinary and hospitality training at the Art Institute of Houston and University of Houston and has spent the past 11 years on the line or behind... Read More →


Monday March 27, 2017 9:00am - 12:00pm
Room N224 Las Vegas Convention Center

9:00am

Pro Workshop 2: Turn Your Staff Into Customer Service and Sales Superstars

In the time it takes to see a movie—learn in Bob’s power packed interactive session how to Build your Hospitality A-Team, The Art of Respectful Phrasing, Turn Complaints into Wows and deliver Dazzling Service and how to engage and softly upsell with the Don’t Ask/Suggest, Guided Tour and By the Way Techniques.

 

Bob will share how to incorporate the techniques and tactics he uses help such prestigious organizations as Disney, Marriott, Nordstrom and Four Seasons to create your hospitality edge. “You don’t have to be a Ritz-Carlton to give Ritz-Carlton service,” Bob will illustrate.

 

In Bob Brown’s session you’ll takeaway how to:

  1. Build Hospitality Superstars: Hire, train and retain top performers to possess knowledge, enthusiasm, empathy, a planned approach, technical excellence and the ability to read and respond to cues.
  2. Banish Complaining, Blaming, Arguing and Making Excuses. Learn the art of Respectful Phrasing.
  3. Turn Complaints into Wows: Ward off negative, social media trigger-happy customers! Learn how to listen without interrupting, empathize to show you’re on your guests' side, apologize and take immediate and create to prove to the guest you’re ready to go above and beyond to repair the relationship. Turn one-time guests into lifetime advocates.
  4. Create Dazzling Service: Since companies like Zappos, Disney, Nordstrom and Ritz Carlton have raised the bar, and guests have higher expectations. Raise the bar with compassionate, entertaining and engaging hospitality to get a perfect “10” on the service report card.
  5. Avoid Yes/No Questions with the The Don't Ask/Suggest Technique: Helps the server break the “yes/no” habit by suggesting and not asking. 
  6. Give Guests the Opportunity to choose or Refuse with The Guided Tour: Teach servers how to make the menu come more alive and help guests consider more options for their dining pleasure.
  7. Softly Up-Sell with The By the Way: A soft way of answering objections, explaining benefits, up-selling without being pushy, creating a complete dining experience by accessorizing.

Speakers
avatar for Bob Brown

Bob Brown

President, Bob Brown Service Solutions
Bob Brown is a top-rated keynote speaker, author and industry expert in the field of hotels, restaurants and casinos worldwide.   He was born in the US in Washington DC and received a bachelor’s degree from the University of Maryland.   Bob’s first career as singer/songwriter who recorded five albums produced by Richie Havens of Woodstock fame and Stueart Smith of the Eagles. He was the opening act for James Taylor and... Read More →


Monday March 27, 2017 9:00am - 12:00pm
Room N228 Las Vegas Convention Center

9:00am

Pro Workshop 3: Take Back Your Budget: The Key to Your Profitability (Owner/Operator Recommended!)

Does the mere thought of writing a budget make your head spin and your heart beat with anxiety? You’re not alone. Most independent restaurant/bar owners use their “gut” to budget their restaurants/bars instead of the real numbers. But it’s not enough. Your budget is a guide to success. It points you - and your management team - to profitability. In this special three-hour session, David Scott Peters, restaurant coach and founder of TheRestaurantExpert.com, teaches restaurant/bar owners how to build a budget the right way. In addition, he teaches attendees how to use the budget to be profitable, focusing on the most controllable number in the restaurant/bar. Peters will teach attendees how to put systems in place to not only control this number, but reduce it and make money. As a bonus to attending this session, Peters will demonstrate budgeting with his Budget Creator Software, and everyone who attends will receive a free copy of the software. Attend this session to learn:

  • The steps to take to create a budget
  • How to use a budget to more easily recover from unexpected road blocks
  • How to use a budget variance report to maintain your budget
  • How to find and calculate the magic number and what makes it what it is
  • How to easily and quickly know where you stand financially
  • How to change your management team from a reactive style to a proactive one that gets you results
  • Fool-proof systems for reducing this key number and making you more money

Speakers
avatar for David Scott Peters

David Scott Peters

Founder, The Restaurant Expert
David Scott Peters is a restaurant expert, speaker, coach and trainer for independent restaurant owners. He is the developer of SMART Systems Pro, an online restaurant management software program helping the independent restaurant owner remain competitive and profitable in an industry boxed in by the big chain restaurants. He is best known as the SMART Systems guy who can walk into any restaurant and find $10,000 in undiscovered... Read More →


Monday March 27, 2017 9:00am - 12:00pm
Room N212

9:00am

Pro Workshop 4: Bar Design Lab: Transform, Update & Revive Your Bar

If you are an existing bar owner looking to increase your revenue, looking into opening additional locations, or if you’re considering opening a new bar, this workshop will be pivotal to your success. Join Christine and Jerry van Rooy, owners of VANROOY creative group, an international firm specializing in nightclub and bar design.  You’ll learn how to create a winning team that will not only help you succeed, but save you money along the way. 

 

In this session we’ll discuss:

  • HOW TO CREATE AN EXPERIENCE that will keep guests coming back.
  • DESIGN & BUILDING PROCESS – conceptual design thru construction to certificate of occupancy.
  • BAR FUNCTION – what needs to be considered to help your staff be most efficient and how this directly effects your guest’s satisfaction.
  • LIGHTING, LIGHTING, LIGHTING and why it’s important to get it right!
  • BUILDING CODES – Agency reviews, Planning, Building, Health & Accessibility codes.
  • CREATING A BUDGET – create a realistic budget based on the scope of work needed and your desired guest experience.

Speakers
avatar for Jerry Van Rooy

Jerry Van Rooy

Principal/Design Director, VANROOY Design
We live in such a fast paced world; it seems most attainable objects are mass produced, of average quality and very common in appearance.  Jerry has always had an appreciation for the idea that a craftsman created with his hands a unique object of desire for his clients or friends.  With this idea, each of his projects are unique and detailed on a per client basis.  The result of that time spent is outstanding quality and... Read More →
avatar for Christine Van Rooy

Christine Van Rooy

Managing Principal, VANROOY Design
Christine van Rooy’s entire career has been dedicated to the development & success of bars and restaurants.  Born and raised in Los Angeles, California, Christine started in hospitality at the age of 15.  She has worked her way up from server to manager, while completing her advanced education in Architectural Design.  Upon receiving her degree, Christine chose to continue specializing in the development of new... Read More →


Monday March 27, 2017 9:00am - 12:00pm
Room N208 Las Vegas Convention Center

9:00am

Pro Workshop 5: Marketing on a Dime! Low-cost Marketing Strategy for Bars and Restaurants

This is a very special session created exclusively for the Nightclub & Bar Show by Ron Cates, one of the world’s leading experts on digital marketing. The workshop will cover the core elements of a successful marketing strategy, taking into consideration the budget and time constraints of running a business. Low cost and no cost online marketing tools that are simple and effective will be emphasized, along with strategies to use them together to amplify each other and save time. Advanced marketers will learn new tricks, but absolute beginners will never feel lost. Topics include: email marketing, social media, improving the effectiveness of your website (or who to turn to to do it for you), search engine optimization (getting found on the web), maximizing review sites and much more. This is an entertaining, fun, educational, can’t-miss session that will absolutely, positively, grow your business!


Speakers
avatar for Ron Cates

Ron Cates

Digital Marketing Expert, www.roncates.com
Internationally renowned for his marketing expertise (the press has called him a “digital marketing icon”), Ron Cates has been the keynote/featured presenter at hundreds of high-profile conferences and events all over the world, educating more than 200,000 businesses. Engaging and entertaining (he’s a successful stand-up comedian), he energizes events in a unique and unforgettable way.


Monday March 27, 2017 9:00am - 12:00pm
Room N204 Las Vegas Convention Center

9:30am

National HOST Security Certification Program

This Security Workshop is being presented in two parts.  Part 1 will be completed Online before the 2017 Nightclub & Bar Show and Part 2 will be completed at the show on Monday, March 27 from 9:30am to 3:00pm. Room TBD

 

This Workshop is a National HOST Security Certification Program and if you’re from California, this is the new mandated California Licensing Training (PSO) for all California In House Security Guards or “Bouncers”.  We will be presenting this Certification and Licensing program using our Hybrid Training format that will combine 12-hours of pre-show Online Training and our interactive 5-hour In Person Training at the 2017 Nightclub & Bar Show.

 

This workshop is an absolute must for all owners, managers and of course, every bar or club security host.  This is the most comprehensive security training program in the country and has stood up against courtroom scrutiny, law enforcement inspection and is way above the Hospitality Industry Standard of Care for in-house security guards or “bouncers.”  We have taught this program to over 6,500 bar and club employees nationwide and this is the only security training program endorsed by multiple national and international insurance carriers who offer premium discounts for our Certificates of Completion.  The topics taught in this comprehensive workshop are:

 

  • Guard Duties and Responsibilities
  • Powers to Arrest and Citizen’s Detention
  • Conflict Resolution and Legal Limits to Using Force
  • Criminal, Civil and Administrative Liabilities
  • Alcohol Service Rules and Regulations
  • Recognition of Fake & False Identification
  • Recognition of Club Drug & Narcotics Usage
  • Disaster and Terrorism Awareness
  • Much, Much More...

 

Attendees simply register for the training by selecting it as an ala carte item when registering for the 2017 Nightclub & Bar Convention and Trade Show, purchase a single ticket or multiple tickets for several employees.  Once registered you will receive and email notification on how to complete the preliminary Online Training Portion of the Certification.

 

When the attendee has completed the Online Training Course they will then attend the 2017 Nightclub & Bar Show and attend the In-Person Training Program on Monday, March 27 from 9:30am to 3:00pm. Room TBD.

 

All attendees who fully complete this Hybrid Training Program will receive their National HOST or the State of California PSO Certificate of Completion.

 

For additional questions contact Nightclub Security Consultants directly at manny@nightclubsecurity.com or call at 619-261-3338.

 


Speakers
avatar for Manny Marquez

Manny Marquez

Vice President, Nightclub Security Consultants
Manny Marquez is a hospitality professional and expert who has ran and operated some of San Diego’s most recognizable venues over the last 16 years - including La Puerta, Typhoon Saloon, and the Gaslamp Quarter’s iconic Henry’s Pub. Currently, Manny is the Vice President of Nightclub Security Consultants (NSC), partnering and with his long time colleague, friend, and founder of NSC, Robert C. Smith. Manny has helped elevate NSC... Read More →
avatar for Robert Smith

Robert Smith

President, Nightclub Security Consultants
Robert C. Smith is the President and CEO of Nightclub Security Consultants, Inc.  In 1998, while still a San Diego Police Officer, he formed his company after an incident surrounding the use of force by a security guard at a San Diego bar.  This incident compelled Robert to create the first training program in the country designed specifically for the “in-house security guard” or Bouncer.   His company has trained... Read More →



Monday March 27, 2017 9:30am - 3:00pm
Room N232 Las Vegas Convention Center

10:00am

Help with Yelp!

What steps are potential customers taking to find a new nightclub or bar? In 2016, some reports show as high as 90% of people are reading reviews before spending money. Yelp is the leading local guide for real word-of-mouth, so it's critical that your bar/nightclub is not only protecting its reputation there, but also optimizing your presence by collecting testimonials so that you can be found before your competition. Join Main Street Hub's Emma Vaughn for "Help with Yelp" and you'll leave with three key takeaways: How to respond to negative reviews, how to optimize your Yelp profile so it's found more often and how to spread MORE word-of-mouth through your happy customers!


Speakers
avatar for Emma Vaughn

Emma Vaughn

Regional Development Representative, Main Street Hub
Emma leads Main Street Hub's local business outreach on the west coast. She hosts educational workshops, both live and online, to help small businesses get more word-of-mouth and referrals on sites like Facebook, Twitter, Yelp, & Google plus. Through her position, she has had the opportunity to train thousands of companies. Emma's parents used to own a small cafe in Indiana where her reverence for local businesses began.


Monday March 27, 2017 10:00am - 10:50am
Room N119 Las Vegas Convention Center

10:00am

Leveling the Playing Field: Effectively Negotiating Your Foodservice Purchases

Small to medium multi-unit foodservice operators and independent foodservice operators pay on average 10% more than the Top 88 chain foodservice operators.  Explore how to equalize that inequity, saving you money and increasing your profits.  Topics covered will include selecting your distributor, sourcing and negotiating your product needs, and available resources to build and increase your business profits.


Speakers
avatar for Russ Cipolla

Russ Cipolla

Principal, Team Four Foodservice
Russ Cipolla has over 35 years experience in the foodservice industry.  Russ grew up in the family restaurant business and continued on with a 20+ year career in Senior Executive positions in foodservice distribution with the largest companies in the industry.  Russ is one of the founders and a Managing Partner of Team Four Foodservice, a national foodservice purchasing company, that assists regional multi-unit and national... Read More →


Monday March 27, 2017 10:00am - 10:50am
Room N101 Las Vegas Convention Center

10:00am

New Trends in Social Media

We live in a socially engaged world and your current and future customers are following the newest social trends. You need to follow the trends as well. In 2016, 68.3% of internet users were also social network users. These platforms are just as important as your website. Whether these social users are documenting their adventures through Instagram Story, streaming their night out with Facebook Live, or showing their creativity and character with Snapchat, you need to utilize these platforms regularly and effectively to engage them. But how can your business utilize these trends and stay socially relevant? With guest speakers including Chad Robley, Founder of Mindgruve and Megan Newton, Director of Marketing for RMD Group, this panel will discuss the newest trends in social media and how you can use them to engage more customers.


Moderators
avatar for Jason Mitchell

Jason Mitchell

Director of Consulting, RMD Group
Jason is the Director of Consulting Services for RMD Group, a San Diego based nightlife and restaurant management and consulting company. RMD Group has opened and operated nationally recognized and awarded venues like FLUXX Nightclub, their newest flagship venue, Rustic Root, and continues to operate several venues including Side Bar, F6ix, and Knotty Barrel. Born and raised outside Boston, MA, as a graduate of Bentley University in Waltham... Read More →

Speakers
avatar for Steven Cox

Steven Cox

Founder & CEO, TakeLessons.com
Steven Cox is the Founder and CEO of TakeLessons.com, a venture-backed education technology company. TakeLessons operates an e-commerce platform that enables instructors to organize and offer their services for sale; and consumers to find and purchase lessons and classes virtually anytime and anywhere. Over 20 million people a year use TakeLessons and the majority of this traffic comes from organic and social channels. Steven graduated with... Read More →
avatar for Sanja Komljenovic

Sanja Komljenovic

Founder & CEO, ONA
Sanja is the Founder and CEO of ONA, a boutique strategy and digital marketing firm out of Los Angeles. Her clients include Stillhouse Whiskey, Be Strong Non-Profit, Nike and several startups. Prior to creating ONA, Sanja worked for the Los Angeles Clippers before moving onto the Global Digital Brand Team at Nike.
avatar for Megan Newton

Megan Newton

Director of Marketing, RMD Group
With 15 years of marketing experience, Megan is adept at developing, executing and managing multi-channel marketing plans. From concepting the branding, design and messaging to creating buzz worthy guerilla marketing tactics, she has successfully accelerated sales and brand awareness in highly competitive markets. Her background blend of Lifestyle, Hospitality, Event and Brand Marketing is a powerful mix for producing street-smart... Read More →
avatar for Savanna Rakofsky

Savanna Rakofsky

Director of Marketing, FLUXX Nightclub
Savanna is the Director of Marketing for FLUXX Nightclub, voted San Diego’s Best Nightclub 6 years running. After graduating from Florida State University with a Masters in Marketing Communications, Savanna paired her 10+ years of Industry experience with her deep passion for marketing and consumer behavior and hit the road towards California to start climbing her way to the top. Specializing in social media, brand recognition, and... Read More →


Monday March 27, 2017 10:00am - 10:50am
Room N113

10:00am

Roadmap for Revenue: A Detailed Guide to Creating an Effective Marketing Plan

Roadmap for Revenue will aid guests in gaining the tools they need in order to create an effective and measurable marketing plan that they can use TODAY. It is time to gain the marketing plan you want and the results you deserve with tools to build an effective marketing plan and a realistic daily promotional schedule to execute your weekly measurable marketing plan.  Hear examples of team incentives and programs to gain staff involvement within ongoing sales and marketing campaigns.


Speakers
avatar for Nancy Shenker

Nancy Shenker

theONswitch, Founder & CEO
Nancy A. Shenker is Founder/CEO of theONswitch marketing and a regular contributor to the Nightclub & Bar website, covering topics from marketing to technology to customer service to digital media. She recently created sheBOOM.com, an online community for women business owners. She has consulted for over a decade in the hospitality and spirits industry. A graduate of the University of Michigan Ann Arbor, she has written three books and... Read More →


Monday March 27, 2017 10:00am - 10:50am
Room N107 Las Vegas Convention Center

10:00am

The Importance of a Guest

Join Ryan Ruiz, Corporate Trainer for Tilted Kilt, to understand the importance of building relationships with your guests.  Get guest service tips from an industry leader and learn the difference of being an order taker versus a relationship builder in your establishment.


Speakers
avatar for Ryan Ruiz

Ryan Ruiz

General Manager, Tilted Kilt
Ryan Ruiz is an Oakland native. He moved to Southern California his Freshman Year of High School. He is a University of California Santa Barbara graduate in which he was a Major in Liberal Studies, with a Kinesiology Minor. Straight out of College he started working in a Casino as Bartender. Here is where Ryan's adventure started. He started as Bartender and quickly moved his way up to Supervisor, Manager, Assistant General Manager, to a General... Read More →


Monday March 27, 2017 10:00am - 10:50am
Room N117 Las Vegas Convention Center

10:00am

The Perfect Cocktail Pairing

While wine pairings have been hot and beer pairings have very much caught on fire, the focus has shifted to keeping up with the latest demand: cocktail pairings. Walk away with a reinvigorated attitude towards booze and food pairings and an inspired attitude of wanting to create your very own food and cocktail pairings, based on local ingredients you’re your chef’s originality. The possibilities are endless and create a lasting experience for your customers, all while boosting the check average!


Speakers
avatar for Jair Bustillos

Jair Bustillos

Corporate Mixologist/Spirit's Educator, Southern Glazer’s Wine & Spirits
Jair Bustillos is an aspiring and award winning mixologist native to the world class city of Las Vegas Nevada. Jair began his career the same week he turned 21 and met his mentor. He was part of a critically acclaimed sustainable seafood restaurant rm seafood with an extensive cocktail menu. He was instrumental in respected multiple cocktail programs, large scale events in the city, a corporate Mixologist for 3rd party hospitality firm Back Bar... Read More →
avatar for Dan Krohmer

Dan Krohmer

Chef, Other Mama
Dan Krohmer grew up in Placerville, California and began his culinary journey in nearby Sacramento at Mikuni Japanese. His unplanned path to prestige began during a vacation in Japan, where he connected with a friend whose family ran a restaurant in remote Kumamoto and decided to stay and work for nearly two years, learning the disciplines of sushi and kaiseki on the job. Krohmer’s next step took him back to Sacramento in farm-to-table... Read More →


Monday March 27, 2017 10:00am - 10:50am
Room N115 Las Vegas Convention Center

10:00am

Wine Takes on the Millennial Consumer

From wine on tap to lack of loyalty, join Datassential for the very latest trends in off premise trends in wine among our youngest consumer base. Explore barriers, competitive threats and opportunities for growth. 


Speakers
avatar for Colleen McClellan

Colleen McClellan

Director, Client Solutions, Datassential
Colleen has over 17-years' experience in marketing, insights, and innovation for both retail and foodservice markets. Throughout her career, she has worked to translate trends and insights into profitable actions across all food and beverage categories. Currently, Colleen is a Director with Datassential, a certified Sommelier, holds a MBA in International Business, MS in Managing Information Systems, and a BS in Neurobiology and Physiology.


Monday March 27, 2017 10:00am - 10:50am
Room N114 Las Vegas Convention Center

11:00am

Building a Craft Beer Program

You know that there is a craft beer craze in this country, but ever wondered how to benefit from it in your bar or restaurant? Learn step by step how to start or increase your craft beer portfolio, how to train your staff to sell craft beer and, most importantly, how to make the highest profit from it possible!


Speakers
avatar for Wally Rande

Wally Rande

Professor, Northern Arizona University
Wally Rande is a hospitality educator and a food / beverage consultant who loves everything about beer.  He teaches food and beverage classes at the School of Hotel / Restaurant Management at Northern Arizona University and works with bars / restaurants/ and tap rooms in make their beer programs the best they can be! Rande has a Doctoral degree from Northern Arizona University, a MBA from the University of Rhode Island, a Bachelor’s... Read More →


Monday March 27, 2017 11:00am - 11:50am
Room N114 Las Vegas Convention Center

11:00am

How to Design the Perfect Venue

Looking for that “wow” factor to drive guests through your doors?  Join design guru Tyler Ducan to see how to be efficient with space planning and how to maximize sales through design.  Learn tricks to create impulse buys and increase product sales through effective displays.


Speakers
avatar for Tyler Duncan

Tyler Duncan

President, Duncan Design Group
Tyler Duncan has design in his blood; He grew up surrounded by it and bred into it. Tyler’s father, Turner Duncan of DESIGN Duncan Miller Ullman, was a celebrated architectural designer and his mother, Mollie, was an artist. It was a natural progression that Tyler would pursue a creative path in his career. Tyler received his Master’s in Architecture from Texas Tech University and has been developing a strong career as a... Read More →


Monday March 27, 2017 11:00am - 11:50am
Room N117 Las Vegas Convention Center

11:00am

How to Make a World Famous Promotion & Keep It Simple

The secret to Flora-Bama’s 50+ years of continued success is attributed to keeping it simple and planning promotions that have spread around the world.  Learn from the experts how to plan a promotion that could get your bar national coverage, while learning tricks on how to utilize your community to aid in your success.  Get tips on making your promotion go the distance by providing world class customer service to your guests.


Speakers
avatar for Michael Coates

Michael Coates

Assistant GM, FloraBama Lounge & Package
avatar for Pat McClellan

Pat McClellan

Owner, FloraBama Lounge & Package
avatar for Melissa Purvis

Melissa Purvis

Assistant GM, FloraBama Lounge & Package


Monday March 27, 2017 11:00am - 11:50am
Room N107 Las Vegas Convention Center

11:00am

Non-Alcoholic Cocktails

There are a number of reasons why someone may not be drinking on any given night but that does not mean they cannot still come to your bar. Hospitality in beverage means looking after all guests’ needs and meeting their preferences and whimsies as well as we can. William Grant & Sons mixologist Charlotte Voisey takes a good look at non alcoholic cocktails and the important, profitable role they can play in your beverage program. Charlotte will present the latest and greatest ideas and ingredients being used in “temperance” drinks from the best bars in the world right now!


Speakers
avatar for Charlotte Voisey

Charlotte Voisey

Director, Brand Advocacy, William Grant & Sons
Charlotte Voisey, Company Mixologist with William Grant & Sons USA was recognized by the James Beard Foundation in 2009 for contribution to mixology. Charlotte's unique cocktails can be found on menus across the world. Recent consulting projects include the Mandarin Oriental, Las Vegas, FIG and Fairmont, Santa Monica, The Dorchester Hotel in London, Kenmare, Cienfuegos and the Gramercy Park Hotel in Manhattan and most recently the W Hotels... Read More →


Monday March 27, 2017 11:00am - 11:50am
Room N115 Las Vegas Convention Center

11:00am

Table Top Dining Technology is Revolutionizing the Industry

Explore how tabletop menus accompanied with tabletop ordering and paying will benefit your independent or chain business alike.  Understand how digital menus are streamlining the business processes and how your profits can soar when digital menus are integrated with your POS.


Speakers
avatar for Ram Krishnan

Ram Krishnan

CEO, Buzztime
Ram Krishnan was appointed CEO in September 2014, bringing more than 17 years of executive experience to the role. Prior to joining Buzztime, Ram served as Senior Vice President and General Manager at Active Network, where he directed his division’s strategy, operations and growth.   With a technical background and extensive product development and management expertise, Ram held several key leadership positions with GE and its... Read More →
avatar for Andre Nataf

Andre Nataf

SVP Dealer Channel, Heartland Payment Systems
Andre Nataf is the Senior Vice President for Global Payment’s Heartland Commerce Reseller Channel. He was the the SVP of Business Development / Sales prior at Digital Dining when Heartland acquired that Nightclub, Bar and Restaurant focused POS ISV. Nataf attended the University of Denver majoring in HRM / Finance and opened up restaurants of his own right out of college after working through college in management for a large restaurant... Read More →


Monday March 27, 2017 11:00am - 11:50am
Room N113

11:00am

Women in Bars

About 60% of bartenders are women. Women are also starting businesses at the highest rate in history. Although most bars and spirits businesses are owned by men, women are starting to move from "behind the bar" to become the movers and shakers (and we don't mean just cocktails) in the industry. Learn about the unique challenges and opportunities they face, the lessons they've learned in starting their own successful businesses and trends for women in the industry - as both consumers and entrepreneurs.


Moderators
avatar for Nancy Shenker

Nancy Shenker

theONswitch, Founder & CEO
Nancy A. Shenker is Founder/CEO of theONswitch marketing and a regular contributor to the Nightclub & Bar website, covering topics from marketing to technology to customer service to digital media. She recently created sheBOOM.com, an online community for women business owners. She has consulted for over a decade in the hospitality and spirits industry. A graduate of the University of Michigan Ann Arbor, she has written three books and... Read More →

Speakers
avatar for Louise Jones

Louise Jones

Manager, Club Chemistry
avatar for Steph Kocher

Steph Kocher

Owner, 163 Taproom
avatar for Lydia Melton

Lydia Melton

Owner, Günter Hans
As the Founder and CEO of Günter Hans, Lydia Melton is an entrepreneur at heart with a severe case of wanderlust. In fact, her passion for travel led her to open her first bar at the age of 24. Having studied abroad in Belgium, Melton came home to find that many of the beers and treats she loved in Europe were unavailable in the U.S. Worse, many people had never heard of these brands. Armed with copious amounts of data and an unhealthy... Read More →
avatar for Kjersten Merila

Kjersten Merila

Owner & Co-Founder, Her Spirit
Brand new to the spirits industry, Kjersten Merila is already shaking things up…over ice.  Vodka’s the game, Her Spirit’s the name.  Kjersten, Owner and Co-founder of Her Spirit, believes the achievement of starting her own company and working on Her Spirit is incredible, but is outweighed by the rewarding feeling of contributing.  50% of the profits from Her Spirit will be invested into female entrepreneurs... Read More →


Monday March 27, 2017 11:00am - 11:50am
Room N119 Las Vegas Convention Center

11:00am

“Don’t Smoke in Bed Face Down” – Is That the Last Tip You’ll Ever Get?

Danny Meyer sent a shot across the bow of the hospitality industry when he eliminated tipping at his Union Square Hospitality Group.  It left many of us wondering if this change signaled the end of the tipped wage across the hospitality industry and, more importantly, in our own operations.  Does the last year provide any clues?

 

In this dynamic and informative session, Professor Brian Warrener of Johnson & Wales University will discuss what has been happening with tipping over the past year, findings from his own extensive and ongoing research on the topic, whether the tipped wage is likely to survive and ultimately what you should do about the whole mess!


Speakers
avatar for Brian Warrener

Brian Warrener

Hospitality Professor, Johnson & Wales University
Professor Brian Warrener has enjoyed a long and distinguished career in the hospitality industry.  He began waiting tables in 1985 and has since worked in virtually every position within food and beverage operations, including bar back, bartender, bouncer, beverage manager, assistant manager and general manager. Since 2002 Professor Warrener has been a full-time faculty member in the School of Hospitality at Johnson & Wales... Read More →


Monday March 27, 2017 11:00am - 11:50am
Room N101 Las Vegas Convention Center

11:00am

Mixology Training: The 5 Pillars For Establishing A Successful And Profitable Mixology Program (SOLD OUT!)

Fine tune your beverage operation skills understanding the five core pillars for a successful mixology program. Learn how to increase efficiency, sales and overall guest experience in a high performing environment.

World renown mixologists Francesco Lafranconi and James Starkus of Southern Glazier’s Wine and Spirits will be sharing their expertise in one-of-a-kind first class inspiring settings. The seminar content is about mise-en-place, menu engineering, bar stations design, innovative garnishes along with mixology techniques. All of this to keep you ahead of the game!

Sponsored by Constellation Brands.

Speakers
avatar for Francesco Lafranconi

Francesco Lafranconi

Executive Director of Mixology & Spirits Education, Southern Glazer's Wine & Spirits
One of the world’s foremost mixologist, Francesco Lafranconi is the Executive Director ofMixology and Spirits Educator for Southern Glazer’s Wine & Spirits. Francesco’s personal appealhas made him a hit with his A-list celebrity clientele, world-class corporate clients, nationalrestaurant chains, international hotel companies and the thousands of people who’ve attendedhis seminars and live events around the world.His... Read More →
avatar for J.R. Starkus

J.R. Starkus

District Manager, Brand Development & Resorts Mixology, Southern Glazer's Wine & Spirits
J.R. Starkus has been a key player in Las Vegas’ cocktail industry for the last decade, most recentlyat Rick Moonen’s rm Seafood, where he worked as the lead barman at the critically acclaimedsustainable seafood restaurant in Mandalay Bay. Growing up in Southern California, Starkus sethis sights on Sin City at an early age, developing a keen interest in the culinary industry and theopportunities the city had to offer.Eager to... Read More →



Monday March 27, 2017 11:00am - 1:30pm
Southern Glazer's Wine & Spirits 8400 S. Jones Blvd. Las Vegas, NV 89139

12:45pm

KEYNOTE: RumChata Diaries: The Making of an American Success Story
Ever wondered what it takes to build your own brand? Tom Maas, 38 year liquor industry veteran, will share his story of creating the RumChata formula in his kitchen and the trials of starting a brand truly from scratch. He will detail what he has learned from the startup experience and lessons that he can impart to anyone who wants to try to become a successful entrepreneur.  From how to get your project financed to marketing your brand with little money, and even getting your product produced and into the market, Tom is sure to leave a mark with his true American success story. 

Speakers
avatar for Thomas Maas

Thomas Maas

Founder & Master Blender, Agave Loco, LLC
Tom Maas is a 38 year veteran of the liquor industry whose career spanned the globe and included many of the largest liquor companies in the world in sales and marketing.  After his retirement from Jim Beam in 2005 he started a company that brought out RumChata, now one of the most popular new liquor products in the world. | | Mr. Maas has been interviewed on several occasions due to the fascination with his story and the unparalleled... Read More →



Monday March 27, 2017 12:45pm - 1:30pm
Room N112 Las Vegas Convention Center

1:40pm

Adding Culinary Applications to Your Bar Program

Looking for some tips to up the ante on your bar’s culinary aspects?  Get insights from a chef cum bar owner/operator and kitchen techniques applied to a bar.  Learn about flavor profiling and pairing, organization and structure of set-up (bar 'mise en place'), crossover of cooking techniques into cocktails/beverages and more!


Speakers
avatar for James Moore

James Moore

Culinary & Beverage Director/Managing Partner, Center Cut Concepts
James Moore grew up in San Antonio and started working in the restaurant industry when he was just 15 years old. After coming out of high school, he wanted to be a professional soccer player, but after already working in the food industry for several years, he decided to go to culinary school. Once attending culinary school in San Francisco, he realized he could turn his other passion into a professional endeavor and put his all into making... Read More →


Monday March 27, 2017 1:40pm - 2:30pm
Room N114 Las Vegas Convention Center

1:40pm

Brand Your Bar Like a Rockstar

Many bars and restaurants don't brand their business accordingly, much less their social media. Learn how to get a$$e$ in the seats with social media and leverage the ones that are already there with tips on how to build an effective social media presence and brand around your restaurant from creating imagery to the message, times to post, how to post, push and respond.  Determine the message your business is trying to convey and quickly compete with franchises by managing campaigns effectively!


Speakers
avatar for Apple Elgatha-Wells

Apple Elgatha-Wells

CEO, Fork, Knife and Spoon
A cultivated chef by day. A social media maven by night. Apple-Elgatha attended culinary school in Paris and attended Full Sail University where she received degrees in Internet Marketing, Web Design and Development and Mobile Development. She has worked in and owned upscale restaurants. She is also in the process of publishing a cookbook. She has whipped up many delicious meals in the kitchens of stars like late best-selling author Tom... Read More →


Monday March 27, 2017 1:40pm - 2:30pm
Room N113

1:40pm

High Volume Cocktails: Shortcuts without the Shortcuts

With combined backgrounds behind many popular bars, these USBG members understand how difficult it can be to create quality beverages for each customer under a time crunch. However, with adequate preparation and quick thinking, bar staff can create one of a kind beverages (and experiences!) for more than one customer at a time. Learn how to anticipate and plan for busy nights, while getting the biggest bang for your buck with small details like garnishes, names and glassware.


Speakers
avatar for Nectaly Mendoza

Nectaly Mendoza

Owner, Herbs & Rye
avatar for Jonathan Pogash

Jonathan Pogash

Owner, The Cocktail Guru
Jonathan Pogash, “The Cocktail Guru,” is a mixologist, cocktail consultant, educator and cocktail book author with over 16 years of experience servicing bars, liquor brands, and sophisticated drinkers across the country. Jonathan’s signature cocktails can be enjoyed in award-winning cocktail lounges and restaurants from New York to New England. He has shaken up cocktails on “The Today Show," "Fox & Friends... Read More →


Monday March 27, 2017 1:40pm - 2:30pm
Room N115 Las Vegas Convention Center

1:40pm

State of Search 2017

The evolution of SEO is constantly changing as technology and users look for quick information. Discover the importance of how Bars, Nightclubs and Restaurants can benefit from search strategies that incorporate technologies such as beacons, AI, Machine Learning, chatbots, voice search and more.  This 45-minute session will educate business owners on search engine optimization, measuring ROI, & how to find the right people to execute your strategy. 


Speakers
avatar for Ron Cates

Ron Cates

Digital Marketing Expert, www.roncates.com
Internationally renowned for his marketing expertise (the press has called him a “digital marketing icon”), Ron Cates has been the keynote/featured presenter at hundreds of high-profile conferences and events all over the world, educating more than 200,000 businesses. Engaging and entertaining (he’s a successful stand-up comedian), he energizes events in a unique and unforgettable way.
avatar for Eric Olsen

Eric Olsen

President & CEO, Fasturtle
The founder and CEO of Fasturtle, a Top 10 website design and digital marketing firm, Eric Olsen has successfully started or acquired many internet businesses as well as partnered with multiple marketing firms in the digital marketing space. He is a nationally lauded presenter on search engine marketing, email marketing and website usability standards.
avatar for Graham Ware

Graham Ware

VP Strategic Digital Disruption, Fasturtle
Graham Ware began his career in the Digital Marketing industry in 2006. He has established himself over the course of his career as a thought leader and was brandished as the @WolfofSEO for his no-nonsense approach to strategy. He possesses over a decade of experience in business operations and strategic initiatives within the digital marketing ecosystem. He transitioned to Digital Marketing after working at a big four consulting... Read More →


Monday March 27, 2017 1:40pm - 2:30pm
Room N107 Las Vegas Convention Center

1:40pm

The Key to Creating Happiness for Your Guests

Learn ways to create a Magical Guest experience for your Guest from entering your restaurant or Bar through the end of their experience from the best hospitality leader in the industry, Disney. Gain tips and tricks for your staff to make memorable interactions and create cherished friends who will come back to you each and every time.


Speakers
avatar for Richard Welcovitz

Richard Welcovitz

Business Relations Manager, Walt Disney World
Richard Welcovitz’s passion around bars and restaurants began in his early years working for local restaurants in the Philadelphia area. His experience taught him about restaurant operations and the art of making customers happy. Richard’s  food and beverage career has spanned 35 years where he has worked with great companies such as TGI Fridays, Bally’s Park Place in Atlantic City and Penn National Race Course where he... Read More →


Monday March 27, 2017 1:40pm - 2:30pm
Room N117 Las Vegas Convention Center

1:40pm

The Strength of Multi-Concept Operators

Have you ever wondered what it’s like operating several bars and restaurants? This expert panel of food and beverage directors and operators know multi-concept management like the back of their hands. Join them to learn how to protect your liquor license, cross-train your staff to work in multiple concepts, design food and beverage menus to include products that multiple venues can use, recruiting techniques, and shifts in guest demographics.


Moderators
avatar for Andrew Corbett

Andrew Corbett

Co-Owner, The Bull and Barrel, The Pubclub, Level 3 Vodka Emporium and The City Grill
Andrew Corbett is an entrepreneur based out of London, Ontario Canada and is a partner in numerous Hospitality Properties in South Western Ontario. Andrew has been in the entertainment business since he was 14 years old and opened his first venue at the age of 22. His businesses have won honors ranging from a Business Excellence Award for "Hospitality and Tourism, Restaurant of the Year, and Wine Spectator Award of Excellence from 2012-2016... Read More →

Speakers
avatar for Brad Bohannan

Brad Bohannan

Co-Owner, Spirits on Bourbon, Turtle Bay
Brad Bohannan is a true entrepreneur!  He is a self employed Restaurateur and owner of Turtle Bay on Decatur Street and Spirits on Bourbon. Spirits has been feature numerous times on television on networks such as E, Esquire, Spike, and VH1 not to mention several local and National news spots!  Most famously known for its participation in Bar Rescue in 2013, it has since been featured on five additional Bar Rescue episodes including... Read More →
avatar for Patrick Kralik

Patrick Kralik

Owner/GM/Sommelier, balter
Originally from Charleston, South Carolina, Patrick inherited his hunger and passion for food and wine. Growing up, Charleston’s cultural and culinary diversity fueled Patrick’s desire to feed his ever- growing epicurean appetite. He worked at craft cocktail and flair bars across the city throughout his teenage years before enlisting in the army, where he learned the true meaning and value of teamwork. Patrick’s work and... Read More →


Monday March 27, 2017 1:40pm - 2:30pm
Room N101 Las Vegas Convention Center

1:40pm

The Tipping Point

In this session, Reynaldo Velazquez will discuss the wage and hour related issue that is near and dear to nightclubs and bars, and that is tipping.  Leave with an understanding of the basics as well as important issues that exist and have recently developed within the Department of Labor.


Speakers
avatar for Reynaldo Velazquez

Reynaldo Velazquez

Partner, FordHarrison LLP
Reynaldo Velazquez focuses his practice on defending wage and hour issues arising under the Fair Labor Standards Act and Florida minimum wage law.  He regularly represents companies in wage and hour matters, including litigation defense, overtime exemption analysis, minimum wage issues, and Department of Labor investigations.  Although Rey represents a broad range of clients in a variety of industries, his wage and hour practice is... Read More →


Monday March 27, 2017 1:40pm - 2:30pm
Room N119 Las Vegas Convention Center

2:45pm

KEYNOTE: Building an International Hospitality Empire
Neil Moffitt, CEO, Hakkasan Group
Nightlife mogul Neil Moffit is here to share his secrets of success, spanning from competitive markets around the UK to Las Vegas.  Gain tips on catering to millennials, booking celebrities and how to promote your club’s talent, whether it be for a small venue or a large nightclub.  Learn from the best how to supersede expectations when it comes to table service and VIP experiences for your guests.

Speakers
avatar for Neil Moffitt

Neil Moffitt

CEO, Hakkasan Group



Monday March 27, 2017 2:45pm - 3:30pm
Room N112 Las Vegas Convention Center

3:00pm

Whiskey Tasting: Fundamentals & History of American Whiskey

A spirit focused course guided by NY Mixologist Katie Stipe on the fundamentals & history of American whiskey.  Breaking down the technical terminology & variances so you can better build a diverse backbar & help your guests choose the ideal whiskey for what their palate & mood best suits.  Experience a comparative tasting from Bourbon, Rye, Tennessee, Blended & micro-distilled whiskeys to open your palate to the range of flavor profiles influenced by grain mash, distillation & ageing. 

The class will discuss:

  • Fundamentals & History of American Whiskey
  • Comparative tasting (brands to be determined but Bulleit & George Dickel will be included amongst a few others)
  • History of Whiskey Classics: some tastings will be distributed.  Touching on the Old Fashioned, Manhattan, Sazerac, Boulevardier, Sour & Highball.
  • Expanding on how to develop new cocktails by using classic templates
  • Integrate some hands on time if it can be properly organized, probably just a handful of attendees.
  • Open discussion

Speakers
avatar for Katie Stipe

Katie Stipe

Mixologist, Consultant & Educator, DIAGEO
Katie has worked in some of the world’s greatest cocktail bars and has had the pleasure of working alongside some of the industry’s leading palates, professors & personalities. Her experience has allowed her to pursue a consulting career where she can focus on education, recipe & brand development, managing beverage programs while still getting behind the stick and keeping her drink slinging skills finely tuned.



Monday March 27, 2017 3:00pm - 5:30pm
Southern Glazer's Wine & Spirits 8400 S. Jones Blvd. Las Vegas, NV 89139

3:40pm

Building Loyal Clients in a Millennial's World

Millennials are…? Can you answer this question? If not, you will need to if you want to build loyal customers in a millennial's world. Millennials currently account for one fourth of the entire population and $200 billion in annual spending power. They are self-reliant and socially engaged, are tech driven and utilize multiple communication channels and devices, are savvy and price sensitive when shopping, and seek authenticity in what they purchase. Although they can be challenging to engage and retain as customers, they can be very loyal to a brand once engaged. So how do we engage millennials and build them into loyal customers? This panel will discuss techniques you can use to build millennials into returning guests, over and over again.


Moderators
avatar for Jason Mitchell

Jason Mitchell

Director of Consulting, RMD Group
Jason is the Director of Consulting Services for RMD Group, a San Diego based nightlife and restaurant management and consulting company. RMD Group has opened and operated nationally recognized and awarded venues like FLUXX Nightclub, their newest flagship venue, Rustic Root, and continues to operate several venues including Side Bar, F6ix, and Knotty Barrel. Born and raised outside Boston, MA, as a graduate of Bentley University in Waltham... Read More →

Speakers
avatar for Felix Goodson

Felix Goodson

Vice President, VAVi Sports Leagues & Social Events
Felix Goodson has a passion for producing parties, large-scale events and organizing fun. At VAVi he is taking that passion for events and using it to maximize the customer experience for every sports program they offer. Of course he still has a hand in their social events as well.
avatar for Tami Hughes

Tami Hughes

Beverage Director, RMD Group
Tami Hughes is the Beverage Director and In-house Promotions Manager at RMD Group in San Diego, CA. Having been involved in the nightlife industry for 15+ years, her experience spans the greater Southwest including Tucson, Arizona, Las Vegas, Nevada and landed her in San Diego. Tami works to always expand her product knowledge through education and via site tours of wine vineyards in Temecula, Napa and Sonoma, California as well as Barcelona... Read More →
avatar for Wayne Partello

Wayne Partello

Chief Marketing Officer, San Diego Padres
Wayne Partello joined the Padres in October 2013 and oversees all aspects of the Padres marketing and communications platforms encompassed by the following departments: marketing, creative services, communications, entertainment & production, broadcasting and content. Partello has overseen the development of a number of new marketing and content initiatives, including the launch of Padres Social Hour, a daily, hour-long pregame show that is... Read More →
avatar for Aaron Wellman

Aaron Wellman

Director of Promotions, RMD Group
Aaron has over 10 years of experience in the nightlife industry working in large media markets such as New York, Miami, Chicago, Las Vegas, Scottsdale and San Diego. Aaron has built two Promotion and Event Production companies from the ground up and co-created events that were nationally recognized by USA Today and MTV.com. With passion, drive and a relentless work ethic, Aaron continues to challenge the market with new ideas and and concepts... Read More →


Monday March 27, 2017 3:40pm - 4:30pm
Room N117 Las Vegas Convention Center

3:40pm

Cocktails: Think Outside the Bottle

A perfect cocktail is so much more than liquid in a glass. Learn from the nation’s top dedicated spirits bars and gain trade secrets used to keep cocktail menus cutting edge. Discover ways to incorporate detailed garnishes, flavored ices, smoke and more into unique experiences that keep customers coming back.  Receive insight on how to innovate behind the bar and enhance a traditional cocktail list and make a large spirits list accessible and interesting to customers.


Speakers
avatar for Derek Gamlin

Derek Gamlin

Proprietor, Gamlin Restaurant Group
Derek Gamlin established himself in St. Louis’ bar/restaurant scene more than a decade ago, when he opened Sub ZeroVodka Bar — the city’s first and only dedicated vodka bar, and home to the country’s largest selection of vodkas. Heenvisioned owning a drinking establishment unlike any other in town and has since expanded Gamlin Restaurant Groupto include the award-winning Gamlin Whiskey House, an upscale steakhouse... Read More →
avatar for Dustin Parres

Dustin Parres

Corporate Bar Manager, Gamlin Restaurant Group
Dustin Parres, corporate bar manager for Gamlin Restaurant Group, is a busy man. He started out as a barback at 16,began bartending at 21 and has spent the past decade building up a clientele and a reputation known throughout St.Louis while manages just shy of 100 employees at the bustling Sub Zero Vodka Bar (home of the nation’s largest vodkaselection) and Gamlin Whiskey House. | | Parres is passionate about well-crafted cocktails and... Read More →


Monday March 27, 2017 3:40pm - 4:30pm
Room N115 Las Vegas Convention Center

3:40pm

Crushing Snapchat in Your Bar or Nightclub

Snapchat is one of the fastest growing social media networks on the planet. But what is Snapchat? Why is everyone talking about it? Why are our customers using it more and more each day and starting to move attention off of Instagram and Facebook for it? Join Louie La Vella to learn the basics of using Snapchat, how to build a following on Snapchat, and tools you can use to get your guests to engage with your venue in the app.


Speakers
avatar for Louie LaVella

Louie LaVella

President, La Vella Nightlife
Louie La Vella’s clients are entertainment personalities, nightclubs, concerts and festivals, and he creates brand and marketing strategies to engage and connect with their audience. Working within the ‘shark infested waters’ of the nightlife and music industry as a marketing and branding consultant, La Vella has been delivering high profit solutions to both live entertainment events, musicians and venues for years. With 20... Read More →


Monday March 27, 2017 3:40pm - 4:30pm
Room N113

3:40pm

Driving Sales with Simple Programming

Deliver information and steps on how to bring more guests into your restaurant or bar. With simple and low cost promotions from New Guest Programs to Tap Takeovers, gain the tools to bring competitive campaigns to your venue.  Grab the attention of new customers, and turn them into repeat guests!


Speakers
avatar for Scott Ward

Scott Ward

Owner, Tap House Grill


Monday March 27, 2017 3:40pm - 4:30pm
Room N107 Las Vegas Convention Center

3:40pm

Gastro Pubs: Tapping Into Your Menu

Keep up with the ever growing craft brew movement! We’ll tap into the beer list and serve up some ideas to develop a beer themed menu. Understand the importance of food to your business while learning some new ideas to enhance your menu and guest’s experience. 


Speakers
avatar for Keith Wittrock

Keith Wittrock

Executive Chef, Hard Rock Hotel & Casino Sioux City
Chef Keith Wittrock is a veteran chef with over two decades of restaurant experience in multiple luxury restaurants throughout the Midwest. He holds a degree from le Cordon Bleu College of Culinary Arts Minneapolis – St. Paul, and has served as a cook, kitchen supervisor, sous chef, general manager and executive chef throughout his career. Throughout the past 20 years, Wittrock has demonstrated his culinary talents working at multiple... Read More →


Monday March 27, 2017 3:40pm - 4:30pm
Room N114 Las Vegas Convention Center

3:40pm

High-Volume Hospitality
Join award-winning hospitality designer and consultant Tobin Ellis for a look inside the science, theory, and art form of hospitality in high-volume environments. Tobin will touch on subjects including service-nurture theory, the neuroscience of hospitality, and strategies to improve hospitality that have worked for some of the highest-volume operations in the world. 

Speakers
avatar for Tobin Ellis

Tobin Ellis

Principal, BarMagic
Tobin is the owner of BarMagic of Las Vegas, an award-winning hospitality design & consulting firm established in 1997 that specializes in concept development, bar design, and hospitality operations. | | BarMagic’s client portfolio includes MGM-Mirage, Marriott-Ritz Carlton, Ace Hotels, Starbucks Coffee Company, Gaylord Hotels, CSX Hotels, Waldorf-Astoria Hotels, EDITION Hotels and more. Tobin has designed bars from Hawaii to New... Read More →


Monday March 27, 2017 3:40pm - 4:30pm
Room N119 Las Vegas Convention Center

3:40pm

Training for Profit: Opening Doors Between FOH & BOH

No matter how hard you try, your team will never function as a well-oiled machine so long as they do not understand each other’s responsibilities.  Join Chef Brian Duffy as he reveals secrets on training from the outside-in, so that your front-of-house and back-of-house employees operate together seamlessly.


Speakers
avatar for Chef Brian Duffy

Chef Brian Duffy

Founder, Duffified Experience Group
Born and raised in Philadelphia, PA, Chef Brian Duffy had his first experiences in the kitchen as a young child with his big Irish-Italian Family. Those experiences introduced him to culinary life and led him to study at Philadelphia’s The Restaurant School at Walnut Hill College. Culinary school may have taught him technique, but it was those Sunday nights cooking with his family where he developed his passion.   After... Read More →


Monday March 27, 2017 3:40pm - 4:30pm
Room N101 Las Vegas Convention Center

4:40pm

BarTipps with Tipps

Learn from industry expert Michael Tipps how to get everything you desire from your bar.  Explore your concept and brand and learn what to look for in your competitors.  Get the BAR perspective of Hospitality 101 by gaining tips on getting the most out of your staff, how to increase guest counts and cocktail program do's and don'ts.


Speakers
avatar for Michael Tipps

Michael Tipps

CEO, BarTipps
With over 10 years of experience consulting in bars, hotels and nightclubs in every capacity from bartending, concept creation, staff training, and even down to security guards, Michael Tipps has what it takes to make your hospitality goals a reality. Despite becoming known for his mixology skill set on Bar Rescue, Tipps covers every aspect of consulting as a whole.


Monday March 27, 2017 4:40pm - 5:30pm
Room N115 Las Vegas Convention Center

4:40pm

Everyone's Your Billboard

Paul reverse engineers the social marketing blueprint that took one brand from zero to $62.5 billion in only five years. In doing so, he reveals the four social marketing secrets which fueled this brand's global domination and success.  Discover the four social marketing secrets needed to succeed in a digital, 2017 world.  Understand how to turn your audience intro crazy, raving, fanatical brand ambassadors and how to get insane ROI from your digital marketing.


Speakers
avatar for Paul Ramondo

Paul Ramondo

CEO, Ramondo Media
Paul Ramondo is Australia’s fastest growing authority on digital marketing and growth hacking, a sought after keynote speaker and the CEO of RamondoMedia; a boutique digital studio that works with clients such as Porsche®, RedBull®, Choice Hotels™, Boral® and Australian Sports Nutrition.   Paul also teaches marketers, entrepreneurs and start-ups how to drive more traffic, elevate engagement and increase sales via... Read More →


Monday March 27, 2017 4:40pm - 5:30pm
Room N113

4:40pm

Minimizing the Risk of Liquor License Suspensions

Learn about properly training employees and owners on policies and procedures, liquor laws, risk management, and proper handling of administrative hearing procedures. Take away tips on minimizing an accusation on the business liquor license, understanding the administrative hearing procedures and how to avoid law violations that may affect your liquor license from A to Z!


Speakers
avatar for Jack Roldan

Jack Roldan

COO, Measure Consumer Perspectives


Monday March 27, 2017 4:40pm - 5:30pm
Room N119 Las Vegas Convention Center

4:40pm

Music Design 101

Industry veteran Wyatt Magnum, President of The Magnum Music Group, will share his many years of experience curating music programs for some of the biggest names in the business. Unlock hidden revenue potential by improving your playlist through his carefully crafted and scientific methods. Identify customer music goals, understand the difference in various music content providers and learn how to create dayparted music programs.


Speakers
avatar for Wyatt Magnum

Wyatt Magnum

President, Magnum Music Group
Wyatt Magnum began his music career working in record stores in high school and as an on-air radio personality at the tender age of 18.  He’s also been one of the nation’s top nightclub d.j.’s before beginning his music consultancy practice, traveling the world teaching the skills of d.j.ing and music programming to thousands of nightclub d.j.’s and club owners.   He is currently the President of the Magnum... Read More →


Monday March 27, 2017 4:40pm - 5:30pm
Room N117 Las Vegas Convention Center

4:40pm

On-Premise Consumer Insights: Moving Past Millennials and On To Gen Z

The millennial cohort has left their mark upon the on-premise landscape, and continues to be a driving force for change across the adult beverage industry. However, as many millennials have transitioned into the next life stage (80% of births in the U.S. last year were to millennial parents!) it is time to address the arrival of Gen Z. A keen understanding of your next wave of consumers will be necessary to overcome today’s challenging environment and grow your business. Learn essential insights that will help you connect with Gen Z and begin building loyalty with this important consumer group.


Speakers
avatar for Robert Byrne

Robert Byrne

Senior Manager of Consumer Insights, Technomic, Inc.


Monday March 27, 2017 4:40pm - 5:30pm
Room N101 Las Vegas Convention Center

4:40pm

Sports-Geared Marketing & Promotions for Your Bar

What separates a regular bar from a sports bar? Are you trying too hard to become your area’s go-to for all the hottest sporting events?  Join this panel of experts for tips on how to market your venue to sports gurus including your selection of food menu items, television channel diversity, inclusive promotions and more!


Moderators
avatar for Thom Greco

Thom Greco

Owner, Greco Holdings, Inc.

Speakers
avatar for Jordan Cressman

Jordan Cressman

Director of Operations/Partner, Baja Sharkeez Restaurant Group
avatar for Ryan Klaasen

Ryan Klaasen

Partner/Vice President of Operations, element HOSPITALITY
With a drive to compete with the largest nightlife players in the nation, industry veteran Ryan Klaasen has joined Element Hospitality Group, a fast-growing business that owns, manages and provides consultation for some nightclubs, lounges and restaurants throughout the U.S. As the company’s vice president of operations, Klaasen works alongside his business partners, Jon Spadafora and Steve Kennedy, to oversee Element’s impressive... Read More →
avatar for Chris Lewellen

Chris Lewellen

Owner, Lew's Grill & Bar


Monday March 27, 2017 4:40pm - 5:30pm
Room N107 Las Vegas Convention Center

4:40pm

Updating Your Outdated Menu

Chef Brian Duffy is back for another segment of Updating Your Outdated Menu: 2017 Edition! If you’re still serving frozen chicken tenders smothered in any old buffalo sauce, then check out this information-packed session to learn the tricks that can change your bar menu from boring to profitable. Learn how to boost the sales within your bar to create a higher revenue stream and a better food cost.  Amp up that old menu and become not only a destination for drinks, but food, too!


Speakers
avatar for Chef Brian Duffy

Chef Brian Duffy

Founder, Duffified Experience Group
Born and raised in Philadelphia, PA, Chef Brian Duffy had his first experiences in the kitchen as a young child with his big Irish-Italian Family. Those experiences introduced him to culinary life and led him to study at Philadelphia’s The Restaurant School at Walnut Hill College. Culinary school may have taught him technique, but it was those Sunday nights cooking with his family where he developed his passion.   After... Read More →


Monday March 27, 2017 4:40pm - 5:30pm
Room N114 Las Vegas Convention Center

5:00pm

Beauty Mondays: Drink Specials at Beauty & Essex
Show your Nightclub & Bar Show badge and receive two for one cocktails in Pawn or Pearl Lounges or complimentary glass of sparkling wine with purchase of dessert. 


Monday March 27, 2017 5:00pm - 11:30pm
The Cosmopolitan 3708 Las Vegas Boulevard S., Las Vegas, NV 89109

7:00pm

Welcome Kickoff Party at Foxtail Pool, SLS Las Vegas: Entertainment by Knyght Ryder
Join us at Foxtail Pool – the ultimate outdoor destination under the stars of Las Vegas – for the annual Nightclub & Bar Show Welcome Kickoff Party. Connect with attendees, exhibitors, speakers and sponsors at this first-of-its-kind revolutionary open-air entertainment and nightlife destination. Enjoy live entertainment from Knyght Ryder - THE premier 80s (and 90s) tribute band in the United States - and complimentary spirits and beer from our sponsors!


Monday March 27, 2017 7:00pm - 10:00pm
Foxtail Pool, SLS Las Vegas 2535 S Las Vegas Blvd, Las Vegas, NV 89109

9:00pm

Platinum Party at Marquee - Performance by Ty Dolla $ign
The first of three platinum parties begins at Marquee Nightclub inside The Cosmopolitan of Las Vegas. Marquee Nightclub is a popular fixture of the Las Vegas nightlife scene, providing Nightclub & Bar Show attendees an experience that includes complimentary beverages and unique lighting from Platinum Party sponsors. In addition, hip-hop star and rapper Ty Dolla $ign will keep guests dancing all night long as he plays all of his best tracks backed by Marquee's infamous four-story LED screens and projection walls. Arrive Early!  Sponsor products are available on a first-come first-served basis. View sponsors.


Monday March 27, 2017 9:00pm - 11:00pm
Marquee, The Cosmopolitan 3708 S Las Vegas Blvd, Las Vegas, NV 89109
 
Tuesday, March 28
 

8:00am

Registration
Tuesday March 28, 2017 8:00am - 6:30pm
Las Vegas Convention Center

10:00am

Monetizing Cannabis
Owner/Operator Recommended! How will new laws affect your business and how can you profit.

The recent legalization of marijuana use in Nevada and other states reflects the growing trend of more states following suit and even changes at the federal level.  Bar & nightclub owners, operators and investors recognize the money-making opportunities ranging from cannabis mixology to new concept venues.  The commercial potential is huge, but the legal, regulatory & operational landscape is complex.  This session will explore from the unique bar & nightclub perspective how to capitalize on the opportunities while mitigating the risks.

Moderators
avatar for Ricardo Baca

Ricardo Baca

Contributing Editor, The Cannabist
Ricardo Baca is a contributing editor for The Cannabist. He was appointed The Denver Post's first marijuana editor in November 2013 and spearheaded the formation of The Cannabist, a division of the Post. Fortune magazine ranked Baca as one of the seven most powerful people in American cannabis while the Brookings Institution said he's one of 12 key people to watch in marijuana policy. Considered by Vice as 'the nation's most prestigious weed... Read More →

Speakers
avatar for Sheriff Joe DiSalvo

Sheriff Joe DiSalvo

Former Sheriff, Pipkin County
Ski bum to Sheriff, Sheriff Joe has done it all in Aspen. Disalvo joined the Aspen Police in 1985, three years later the Pitkin County Sheriff’s office, a 29 year veteran of the force he oversees. In 2013 Sheriff DiSalvo founded the Valley Marijuana Council . The VMC consisted of community stakeholders from law enforcement, health care professionals, schools, dispensary owners, hotel operators and others. The VMC offered programs and... Read More →
avatar for Tripp Keber

Tripp Keber

CEO, Dixie Brands
As one of two original founders of the Dixie Elixirs and Edibles company, Colorado’s premiere licensed marijuana infused products manufacturer (MIPS), Tripp Keber now serves as the Chief Executive Officer of Dixie Brands, Inc. Widely hailed as one of this nascent industry’s indispensable leaders, when Tripp isn’t thinking about the future vision of Dixie and the industry, he is supporting the efforts of the National Cannabis... Read More →
avatar for Evan Marder

Evan Marder

Chief Operating Officer, Matrix MMJ
avatar for Freddie Wyatt

Freddie Wyatt

President, Munch & Company
Frederic “Freddie” Wyatt is an event marketing, promotions and business development expert with more than 30 years’ experience in event management and production, VIP Talent /concierge, entertainment and hospitality. He has been instrumental in spearheading business development and event programming nationally and internationally from major markets like Amsterdam, NYC, LA, Miami, Paris, Washington DC, Philadelphia, Denver, Las... Read More →


Tuesday March 28, 2017 10:00am - 10:45am
Room N112 Las Vegas Convention Center

10:00am

Analyzing POS Data to Drive Profits

Learn how your existing data can be leveraged, at no cost, to transform your business, gain advantages over your competitors, grow your profits and significantly increase efficiency and productivity throughout your business.  


Speakers
avatar for Barbara Raney

Barbara Raney

Consultant, Slalom Consulting
avatar for Sandy Rivas

Sandy Rivas

Program Manager, Microsoft
Sandy Rivas is a Program Manager at Microsoft. A 19+ year Microsoft veteran, she has shipped numerous Microsoft products.  She works in the Business Application and Platform Integration group manages all of the Power User Communities. Her real-world use of Power BI with her brother’s business has given her a keen insight to the practical uses and value of self-service BI. Sandy has a passion for empowering customers to master their... Read More →


Tuesday March 28, 2017 10:00am - 10:50am
Room N101 Las Vegas Convention Center

10:00am

Biggest Bang for Your Buck: Working with Small Marketing Budgets

This session will focus on how bars and nightclubs can better use their marketing and advertising dollars to get the biggest bang for their buck. It will include live examples and best practices to understand how to use the right channels to bring in the right guests and increase ROI. Uncover top marketing strategies and channels and learn how to implement these topics into your everyday work environment.


Speakers
avatar for Whitney Larson

Whitney Larson

Founder, Vēmos
Whitney Larson is the President and Director of Marketing at Vēmos (formerly BookBottles), a software system for nightclubs and events to manage, understand and grow their business from a single dashboard. After years of digital marketing agency experience, Whitney became a founding member of Vēmos and leads the direction of the company to ensure nightclubs have the tools they need to grow their business. She has a knack for understanding how... Read More →


Tuesday March 28, 2017 10:00am - 10:50am
Room N107 Las Vegas Convention Center

10:00am

Exotic International Beverages

Jeff Cioletti, author of the Year of Drinking Adventurously and editor at large of Beverage World Magazine, will talk about new and emerging spirits and fermented beverages from every corner of the globe that are finding their way into American bars. Learn what's hot around the world, stay ahead of the emerging beverage alcohol trends in the states and understand how to position international beverage alcohol styles for today's consumers.


Speakers
avatar for Jeff Cioletti

Jeff Cioletti

Founder, The Drinkable Globe
Jeff Cioletti’s tenure in liquid literacy has exposed him to some of the best libations the world has to offer and given him access to the producers and purveyors of such fine refreshments. He combines his love of drink with a passion for travel and one usually involves the other. As former editor-in-chief of Beverage World magazine, author of “The Year of Drinking Adventurously” and “Beer FAQ,” founder of The... Read More →


Tuesday March 28, 2017 10:00am - 10:50am
Room N115 Las Vegas Convention Center

10:00am

Faking 21: How to Catch Fake IDs

Fake IDs are rampant and chances are underage drinking is happening at your establishment - jeopardizing themselves, your employees, and your business. Learn the latest techniques from the experts at Nightclub Security Consultants to identify fake IDs and keep underage drinking at bay. Also, find out if you can legally confiscate fake IDs to keep them out of the hands of underage drinkers. 


Speakers
avatar for Rob Davis

Rob Davis

Instructor & Curriculum Contributor, Nightclub Security Consultants
Rob Davis has 15 years of guests services and 6 years in hospitality security - working in some of San Diego's most iconic bars and nightclubs, including the Gaslamp's Double Deuce and Tipsy Crow. Rob's roll in hospitality security has been primarily as lead doorman where Rob has developed a keen eye and ability to "snuff out" fake and borrowed IDs and is recognized as an industry expert on the topic. This skill set garnered the... Read More →
avatar for Manny Marquez

Manny Marquez

Vice President, Nightclub Security Consultants
Manny Marquez is a hospitality professional and expert who has ran and operated some of San Diego’s most recognizable venues over the last 16 years - including La Puerta, Typhoon Saloon, and the Gaslamp Quarter’s iconic Henry’s Pub. Currently, Manny is the Vice President of Nightclub Security Consultants (NSC), partnering and with his long time colleague, friend, and founder of NSC, Robert C. Smith. Manny has helped elevate NSC... Read More →
avatar for Robert Smith

Robert Smith

President, Nightclub Security Consultants
Robert C. Smith is the President and CEO of Nightclub Security Consultants, Inc.  In 1998, while still a San Diego Police Officer, he formed his company after an incident surrounding the use of force by a security guard at a San Diego bar.  This incident compelled Robert to create the first training program in the country designed specifically for the “in-house security guard” or Bouncer.   His company has trained... Read More →


Tuesday March 28, 2017 10:00am - 10:50am
Room N119 Las Vegas Convention Center

10:00am

Grow Your Business with Bar-tainment

The number of destination bars is on the decline. This is due to a number of economic, cultural and societal changes, including the digitalization of socialization and entertainment and a growing home-tainment trend. A nascent trend of drink-eat-play venues has basically stayed in the shadows until recently. These new hybrid destinations are now seeing rapid growth with different forms of entertainment attractions, games and food being added to bars to increase their appeal and profitability.  Come away with an understanding of both the different entertainment options to grow a bar business as well as the costs and economics associated with adding entertainment.


Speakers
avatar for Randy White

Randy White

CEO, White Hutchinson Leisure & Learning Group


Tuesday March 28, 2017 10:00am - 10:50am
Room N117 Las Vegas Convention Center

10:00am

Paired: Mastering the Art of Beer & Food

Want to host a beer dinner but don't know where to start? This seminar will touch on “why beer?”, “what is craft beer” and offer tips and ideas to host your first beer dinner as well as show examples of past dinner menus.


Speakers
avatar for JR Wheeler

JR Wheeler

National Accounts Manager/Co-Owner, Odell Brewing Company
JR is the national account manager for Odell Brewing Company, overseeing their entire chain and large group account base for their 14 state distribution footprint. After earning a degree in culinary arts in 1995 from The Culinary Institute of America he spent the next 8 years in kitchens in Massachusetts and Colorado.  In 2003 he left the culinary field for the beer business with Odell Brewing where he held positions in wholesale... Read More →


Tuesday March 28, 2017 10:00am - 10:50am
Room N114 Las Vegas Convention Center

10:00am

Giving Inventory the Finger: How to Focus on Creativity & Do What You Want for Success

FACT: We all hate inventory…but why do we do it? No really, why do we do it!? Nik Kundra & Julian Miller, industry mavericks and tech innovators, dive into the reasons why inventory often gets a bad rap, how the restrictions of POS systems and other technologies exacerbate this reputation, and why we all tend to look at beverage cost in the wrong light.

Nik & Julian will show you how asking the right questions leads to uncovering what's really trending in your bar. They'll also share secrets as to how modern tools of the trade can be used to actually empower your employees instead of just policing them.

Here’s an opportunity to be let in on some of the best hacks for managing your bar and see how you can think differently about engineering your business for success.


Speakers
avatar for Nik Kundra

Nik Kundra

Founder & CEO, Partender
Nik was an Emory neuroscience nerd en route to med school in Miami, when his older sister & cofounder Anjali convinced him to take a year off and come to the University of Florida to pursue his passion of technology. In a crazy series of events, after failing to meet up with a girl who was stuck doing inventory until 7 in the morning, he started Partender.com, which reduces the time it takes owners and managers to do bar inventory from a... Read More →
avatar for Julian Miller

Julian Miller

Business Development, Partender
Julian is well-versed veteran of the beverage industry. He’s opened and run 4 different bars & restaurants in addition to having consulted for dozens more. Additionally, Julian is no stranger to the beverage side of the biz having imported a vodka in addition to launching a handful of other beverage brands in the US. He’s also a bit of a techie having founded and grown a few tech startups before joining up with Partender as the... Read More →



Tuesday March 28, 2017 10:00am - 11:00am
Meeting Room: N233

11:00am

KEYNOTE: You Can Create Disney Magic Too & The Customer Rules
Lee Cockerell, the former senior operations executive for the Walt Disney World Resort for 10 years, will share how all of us can create magic for our customers, our families, our friends, and for each other by understanding the power of personal leadership and strong management skills and as we go about living our lives and practicing our professions.  You will learn the Four Customer Expectations, The Four Employee Expectations (and how to practice them), how the value of how you spend your time directly relates to how happy, healthy, and successful you are in all parts of your life.  And finally you will learn about how to become more competent in the four areas of competency which will move you from good to great or great to greater!

Speakers
avatar for Lee Cockerell

Lee Cockerell

Executive Vice President (Retired & Inspired), Walt Disney World Resort
Lee Cockerell retired as the Executive Vice President of Operations fr the WALT DISNEY WORLD® Resort in Lake Buena Vista, Florida, a position he held for ten years.  His responsibilities encompassed a diverse mix of operations, which included 20 resort hotels with over 24,000 Guest rooms, 4 theme parks, 2 water parks, 5 golf courses, a shopping village & nighttime entertainment complex, a sports & recreation complex, and the... Read More →



Tuesday March 28, 2017 11:00am - 11:45am
Room N112 Las Vegas Convention Center

11:45am

Red Carpet & Ribbon Cutting Ceremony with Tom Sandoval - Vanderpump Rules Star
We're opening the show with Tom Sandoval​ from the hit TV series on Bravo, Vanderpump Rules!​

Red Carpet Includes:
Trevor Frye
Brad Bohannan
Bob Peters
Erick Castro
ABSINTHE’s Melody Sweets
Keith Breedlove
Jon Taffer
Michael Tipps
Tenors of Rock
Brian Duffy
BMX Pro Ricardo Laguna
Kayla Robison
Nick Liberato
Nicole Brisson
Aussie Heat
Pete Blohme
Charlotte Voisey
Lee Cockerell
Tobin Ellis
Tom Maas
Thom Greco, Ron White and Alex Reymundo
Tom Sandoval to open the show!

Red Carpet is sponsored by - Lighting Sponsor: American DJ and Stanchions Sponsor: Lytepost


Tuesday March 28, 2017 11:45am - 12:00pm
Exhibit Hall Floor

12:00pm

Exhibit Hall Hours

Tuesday March 28, 2017 12:00pm - 6:30pm
Exhibit Hall Floor

12:00pm

F&B Innovation Center
NEW! Located on the Exhibit Hall Floor, the F&B Innovation Center is a dedicated area of food, food service equipment and wine suppliers, with access to expert demonstrations, tastings* and Chef meet and greets. *Those that qualify for the Tasting Stations will be notified during registration and receive details in the registration email confirmation. Samples are limited and available on a first-come, first-serve basis. The main booths of the F&B Innovation Center are open to all attendees!​


Tuesday March 28, 2017 12:00pm - 6:30pm
Exhibit Hall Floor

12:00pm

The Cube - Open to All!
Experience lighting & sounds by sponsors in The Cube! VIP attendees & USBG Members have access to a VIP lounge with refreshments and Happy Hour sponsored by the USBG from 5pm-6:30pm!  The Cube is sponsored by: Pro Audio &  DJ Supply, D.A.S. Audio, Skam Artist, Lytepost and United States Bartenders' Guild

DJ/Performer Schedule:

Tuesday, March 28
12:30pm-1:30pm -DAS AUDIO, DJ Pierre
1:30pm-2:30pm - Kid Conrad
2:30pm-3:30pm - D Miles
3:30pm-4:30pm - Ikon

Wednesday, March 29
12:00pm-1:00pm - Que
1:00pm-2:00pm - D Miles
2:00pm-3:00pm - Wellman
3:00pm-3:30pm - Rectangle
3:30pm-4:30pm - DAS AUDIO, DJ Pierre

Tuesday March 28, 2017 12:00pm - 6:30pm
Las Vegas Convention Center

1:00pm

Talent Talk: How to Book Guest DJs for Your Venue
Regardless of the size of your bar or nightclub, where do you begin to decide who the right DJ or act is to book for your venue?  How do you spot upcoming trends in talent and marketing?  Hear firsthand from this panel of DJs and consultants how to work with your budget and make big moves for your business.  Understand artist branding and gain tips on promoting with and for your artists.

Moderators
avatar for Kalika Moquin

Kalika Moquin

Owner, Blackout Artists

Speakers
avatar for Pearce Cleaveland

Pearce Cleaveland

Marketing Scientist & Managing Partner, Clique Hospitality
avatar for Jennifer Tramaglino

Jennifer Tramaglino

Hospitality Consultant, Little Cream Soda
avatar for Aaron White

Aaron White

DJ Ikon



Tuesday March 28, 2017 1:00pm - 1:45pm
Room N112 Las Vegas Convention Center

1:00pm

Are Donkeys Now Unicorns? – A JWU Panel Discussion on the Restaurant Labor Shortage

It’s always been tough to find good help.  But now food & beverage owners and operators are complaining about how tough it can be to find any help!  Working in a bar or restaurant is tough – the hours suck and so can the customers.  The pay isn’t that good.  Benefits are nonexistent. Millennials are lazy and the flow of immigrants, both legal and illegal, has slowed significantly. Minimum wage might go up to $15.00.  These circumstances can make hiring seem like an impossible task!  Relax…It’s not and we’re here to help.

 

Professionals associated with the School of Hospitality at Johnson & Wales University are making their mark in a variety of positions and segments in our industry.  We’ve assembled four experts whose unique positions and diversity of experience will provide a variety of strategies and approaches to hiring the best now and going forward.  They represent small, medium and large operations hiring locally, regionally and nationally for positions at the bar, and in the dining room and kitchen.


Moderators
avatar for Brian Warrener

Brian Warrener

Hospitality Professor, Johnson & Wales University
Professor Brian Warrener has enjoyed a long and distinguished career in the hospitality industry.  He began waiting tables in 1985 and has since worked in virtually every position within food and beverage operations, including bar back, bartender, bouncer, beverage manager, assistant manager and general manager. Since 2002 Professor Warrener has been a full-time faculty member in the School of Hospitality at Johnson & Wales... Read More →

Speakers
avatar for Cleo Clarke

Cleo Clarke

Vice President of Human Resources North America, Eataly
Cleo Clarke has been an human resources executive within the hotel and food service industry for many years. He has worked for internationally known companies such as Sodexho Contract Food Services, Hilton Hotels, Jean Georges Restaurant Management, Destination Hotels, Highgate Hotels, Compass Group, InterContinental Hotels and Maison Kayser Restaurant Group.   He is presently The Vice President of Human Resources for EATALY North... Read More →
avatar for Nicholas Makris

Nicholas Makris

Hospitality Professor, Johnson & Wales University
Nicholas Makris's experience has over 15 years in the food service industry, including 11 years as a restaurant owner on the East Side of Providence. He also owns a wine import and distribution company that specializes in regional Mediterranean wines.
avatar for Frank Martucci

Frank Martucci

Beverage General Manager, Twin River Casino
Frank Martucci has been in the hospitality industry for 20 years. Since 2007, Frank has been the General Manager of Beverage Operations at Twin River Casino. Twin River Casino has given Frank the opportunity to help develop many beverage programs ranging from high volume entertainment bars, cigar bar, high-end Steakhouse, food and beverage festivals, themed restaurant & bar concepts. His local Rhode Island commitment to building a well versed... Read More →
avatar for Terrence Williams

Terrence Williams

Human Resources Executive, OTG Management


Tuesday March 28, 2017 1:00pm - 1:50pm
Room N101 Las Vegas Convention Center

1:00pm

Audio, Video & Lighting Made Simple

Get tips on how to choose a system that is right for your venue, whether you own a dive bar or an expansive nightclub. Learn why you should automate your system and all about the future of automation. Explore how to simplify your system depending on your venue, all while bringing your venue to life with lighting and video!


Speakers
avatar for Dan Lenzen

Dan Lenzen

Co-Owner, Venture Hospitality & Real Estate
Dan is a co-owner of Venture Hospitality and Real Estate in Portland Oregon.   He has almost 30 years of experience in owning and operating multiple businesses related to the food, beverage, hospitality and entertainment industry.  From concept creation to implementation and training his hands on skill sets have helped set a high level of performance expectation in all the venues he has been involved in.  He first entered... Read More →
avatar for Ali Tabatabaie

Ali Tabatabaie

Owner, Platinum AVL
Ali Tabatabaie has been involved in the Nightclub industry since the 80's, when he got his start as a DJ in the Oregon/SW Washington area.  Working his way through School for Mechanical Engineering, he wound up promoting and managing different venues. Chosen as the first Billboard Reporter for the state of Oregon, Ali further entrenched himself in the music industry. In 1993, he opened a DJ themed record store in Portland, OR called... Read More →


Tuesday March 28, 2017 1:00pm - 1:50pm
Room N117 Las Vegas Convention Center

1:00pm

Butts in Barstools

As a follow up to the 2016 presentation “Cheeks in Seats”, join Andrew Corbett as he returns and brings a new set of marketing ideas that will help you stay 10 steps ahead of your competition. Get educated on the benefits of finding new ways to get your customers attention. Review how you can make your marketing programs more effective and how to properly execute a promotional campaign with a simple 5-step program.


Speakers
avatar for Andrew Corbett

Andrew Corbett

Co-Owner, The Bull and Barrel, The Pubclub, Level 3 Vodka Emporium and The City Grill
Andrew Corbett is an entrepreneur based out of London, Ontario Canada and is a partner in numerous Hospitality Properties in South Western Ontario. Andrew has been in the entertainment business since he was 14 years old and opened his first venue at the age of 22. His businesses have won honors ranging from a Business Excellence Award for "Hospitality and Tourism, Restaurant of the Year, and Wine Spectator Award of Excellence from 2012-2016... Read More →


Tuesday March 28, 2017 1:00pm - 1:50pm
Room N107 Las Vegas Convention Center

1:00pm

Cutting Edge Bar Design
Join acclaimed hospitality designer and consultant Tobin Ellis as he takes you on a tour of the most innovative bar design features, pieces of equipment, and approaches to intelligent bar design on the planet. Whether you’re in the middle of renovating an entire hotel or 200 units or still planning your very first bar, you will walk away with an arsenal of ideas, specific innovations, and proven design + build strategies that will improve efficiencies, increase revenues, and amplify the guest experience at your bar.

Speakers
avatar for Tobin Ellis

Tobin Ellis

Principal, BarMagic
Tobin is the owner of BarMagic of Las Vegas, an award-winning hospitality design & consulting firm established in 1997 that specializes in concept development, bar design, and hospitality operations. | | BarMagic’s client portfolio includes MGM-Mirage, Marriott-Ritz Carlton, Ace Hotels, Starbucks Coffee Company, Gaylord Hotels, CSX Hotels, Waldorf-Astoria Hotels, EDITION Hotels and more. Tobin has designed bars from Hawaii to New... Read More →


Tuesday March 28, 2017 1:00pm - 1:50pm
Room N115 Las Vegas Convention Center

1:00pm

How to Build a Successful Wine Program

Strategize a way to build a successful wine program in your restaurant, bar or nightclub by turning inventory and revenue.  Discuss how to add additional revenue streams, how to increase the guest check average and how to create a better dining, drinking and overall entertainment experience for your patrons.


Speakers
avatar for Arie Gurevitch

Arie Gurevitch

Southern Regional Manager, Palm Bay International


Tuesday March 28, 2017 1:00pm - 1:50pm
Room N114 Las Vegas Convention Center

1:00pm

The War on Women (Who Drink)

In 2016, the Centers for Disease Control recommended that women of childbearing age refrain from alcohol (unless they’re on birth control). The CDC also says women shouldn’t have more than one drink per day. The National Transportation Safety Board wants to lower the legal limit to .05 or lower, which means many women could be arrested for having just one drink if they choose to drive. And a recent global study of drinking habits, which showed increased consumption among women, spawned hundreds of concerned headlines.  Sarah Longwell of the American Beverage Institute will discuss this growing trend of alarmist, female-focused recommendations coming from the public health community and how the hospitality industry can galvanize women to combat anti-alcohol activists.  


Speakers
avatar for Sarah Longwell

Sarah Longwell

Managing Director, American Beverage Institute
Sarah Longwell is the Managing Director of the American Beverage Institute (ABI), a Washington D.C. restaurant trade association that protects the on-premise dining experience and defends the right to drink moderately and responsibly prior to driving. ABI opposes sobriety checkpoints, efforts to make alcohol-sensors standard equipment in cars, and alcohol tax increases. Sarah is one of the country’s leading experts on traffic safety issues... Read More →


Tuesday March 28, 2017 1:00pm - 1:50pm
Room N119 Las Vegas Convention Center

1:00pm

The Cocktail Hacker: How to Unleash Your Inner Entrepreneur (No Tech Startup Required)
Necessity is the mother of all innovation...or so the saying goes. This course is taught by a tech entrepreneur whose inspiration started in the kitchen.

She’ll teach you how to look at every problem as an opportunity and show you how you can use your unique talents, perspectives, and will power to run a successful bar -- and more importantly, accomplish anything you want.

Speakers
avatar for Anjali Kundra

Anjali Kundra

Co-Founder & VP of Operations, Partender
Anjali has always taken the road-less traveled, from couch-surfing through Europe & covering IMG Fashion Weeks in Manhattan & Mumbai, to working as an incognito maid in London & becoming an expert in medical billing (always striving for the unsexy experiences). Due to an obsession with anything gastronomy, her F&B experience ranges from food-hacking in college dorms (ask her about the “Orange Chicken”) to writing... Read More →



Tuesday March 28, 2017 1:00pm - 2:00pm
Meeting Room: N233

1:00pm

Back of House Tour: Caesars Palace (SOLD OUT!)

Lead by Cory Johnson, Vice President of Food and Beverage, Caesars Entertainment Corporation, attendees will get an exclusive back of house tour of this massive operations unit! Everything from the Employee Entrance, Warehouse, Pool Operations, Restaurant Guy Savoy, Mr. Chow, Montecristo Cigar Bar, Race & Sports Book and more!

Caesars Palace is the world’s best-known resort-casino within an 85-acre destination featuring: 3,340 hotel guest rooms and suites, 24 diverse restaurants and cafes, 4.5-acre Garden of the Gods pools and gardens, the 50,000 square foot Qua Baths & Spa and 240,000 square feet of premium meeting and convention space.

Space is limited! Transportation is provided and buses depart from the Las Vegas Convention Center 15 minutes prior to start time.


Tuesday March 28, 2017 1:00pm - 4:00pm
Caesars Palace 3570 S Las Vegas Boulevard, Las Vegas, NV 89109

1:00pm

Shake It Up! Classic & Flair Competition
In partnership with United States Bartenders' Guild, top bartenders from around the country will compete for the opportunity to represent the United States in their respective categories at the World Cocktail Competition.  View all sponsors here. Main Stage Lighting Provided by ADJ.


Tuesday March 28, 2017 1:00pm - 5:00pm
Exhibit Hall Floor

1:00pm

Nightclub Bootcamp: JEWEL at Aria Resort & Casino (SOLD OUT!)

Step into JEWEL and find yourself apart from any world you’ve ever known. The heart of JEWEL is a rhythmically shining dance floor, complemented by ribbons of LED lighting overhead. Nightscapes adorn the wall behind the DJ, and the upper tier beckons with an elevated view of the city’s most sought-after scene.

Led by Orlando Oquendo, Executive Director Hakkasan Nightlife Operations, this half day intensive educational experience will provide you invaluable information and direct answers from insiders that manage the day to day operations including: lighting and sound demo, overall operations and stats, SOS & floor operations, beverage & bar operations and so much more.

Space is limited! Transportation is provided and buses depart from the Las Vegas Convention Center 15 minutes prior to start time.



Tuesday March 28, 2017 1:00pm - 5:00pm
Jewel Nightclub 3730 S Las Vegas Blvd, Las Vegas, NV 89158

2:00pm

Bar Hacks 2017

Bar Hacks 2017 is an information-packed session designed to take your bar’s operations to the next level! Learn quick and effective solutions that you can implement in your bar right away. Top hacks will be shared for overall operations, market research, customer experiences, and controlling costs. Your bar’s success starts with you, and Bar Hacks will give you the tools you need to implement the changes you want to see, today!


Speakers
avatar for Doug Radkey

Doug Radkey

Principal Owner, Key Restaurant Group
Doug Radkey is the principal owner of Key Restaurant Group, a North American restaurant & bar development agency. Involvement in the food and beverage industry for over 17 years has allowed Doug to become a leading voice in the development of feasibility studies, unique concepts, business plans, memorable menus, guest experiences, and financial management systems. In his spare time, Doug enjoys contributing to local entrepreneurship... Read More →


Tuesday March 28, 2017 2:00pm - 2:50pm
Room N101 Las Vegas Convention Center

2:00pm

Creating Instagram-Worthy Concoctions

Ever wonder how to increase your following on Instagram?  Not sure when the best time of day is to post a picture?   Looking for helpful hints on improving your bar’s content online?  Join Instagram experts to learn tips on how to take your Instagram account from boring to brilliant!


Moderators
avatar for Erick Castro

Erick Castro

Founder, Possessed by Spirits
Erick Castro initially built his cocktail empire at San Francisco's Rickhouse and Bourbon & Branch by searching for obscure recipes, methods and ingredients that originated prior to Prohibition. The bartending behemoth has created unique beverage programs that have earned a place on some of the nation’s most coveted lists, including Esquire's Best Bars in America, Food &... Read More →

Speakers
avatar for Natalie Migliarini

Natalie Migliarini

Founder, Beautiful Booze
Natalie is a small town girl from North Carolina who was living in Seattle in 2013 when she left her career job and made the decision to dedicate her life to building Beautiful Booze. She was hosting lots of themed dinners and parties where she was creating simple cocktails and each evening was being asked for the recipes by her guests, so she decided to start a blog where her friends could go online and re-create their favorite cocktails from... Read More →
avatar for Bob Peters

Bob Peters

Head Mixologist, The Punch Room
Bob Peters is a Charlotte native, which makes him as rare and as special as the libations you will find behind his bar. With strong southern roots, Bob has always enjoyed the art of dining and taking care of friends. He is well known for his creative palate as well as for his ability to entertain.   Bob is the recipient of numerous awards, including most recently The Ritz-Carlton SABRE award for 2015 Global Bartender of the Year. In the... Read More →
avatar for Tenzin Samdo

Tenzin Samdo

Beverage Director, Tavern Road
If bartender backgrounds are always varied, Tenzin Samdo’s is still definitely less typical. He grew up in India, a Tibetan refugee after his parents escaped Chinese occupation. And he might have stayed in India, but his parents won a lottery to come to the United States, landing Samdo in America in 1996, a high school student in Cambridge, Massachusetts. Being in close proximity to Boston’s bar scene didn’t make him... Read More →


Tuesday March 28, 2017 2:00pm - 2:50pm
Room N115 Las Vegas Convention Center

2:00pm

From the Four Seasons to the Dive Bar: Design Matters

Join Andrew Chun of Sidecar Hospitality to hone your focus on maximizing your startup budget. Discuss the importance of a thoughtful design and how design impacts everything from marketing to operations. Learn to differentiate between lasting designs versus trends and leave with an understanding of maximizing buildout budgets.


Speakers
avatar for Andrew Chun

Andrew Chun

Owner, Sidecar Hospitality
Andrew is a lifelong entrepreneur. Whether it was founding a women’s designer t-shirt company or creating the platform for Press Club, Andrew has consistently found joy in driving new ideas forward. | | Strategic lessons learned at Bain & Company combined with financial knowledge gained at Bain Capital helped Andrew frame the Press Club value proposition and drive the business to its current success. Andrew received his MBA from the... Read More →


Tuesday March 28, 2017 2:00pm - 2:50pm
Room N117 Las Vegas Convention Center

2:00pm

Promotions That Drive Millennials

Millennials make up nearly one-fourth of the total population, making them the most lucrative market. But what once worked to drive customers through your doors have proven to be ineffective to this generation. Learn what promotions do connect with millennials, what their expectations are in the nightclub & bar industry, and how you can immediately start implementing the marketing methods discussed in the session.


Speakers
avatar for Whitney Larson

Whitney Larson

Founder, Vēmos
Whitney Larson is the President and Director of Marketing at Vēmos (formerly BookBottles), a software system for nightclubs and events to manage, understand and grow their business from a single dashboard. After years of digital marketing agency experience, Whitney became a founding member of Vēmos and leads the direction of the company to ensure nightclubs have the tools they need to grow their business. She has a knack for understanding how... Read More →


Tuesday March 28, 2017 2:00pm - 2:50pm
Room N107 Las Vegas Convention Center

2:00pm

The Value of Alcohol Server Training

When it comes to selling alcohol, establishments should be aware of two trends that can affect their bottom line. With a significant increase in the number of legal actions being taken against owners and operators, this session will provide pertinent information on alcohol service training that you can’t miss! Learn about effective measures that establishments can take to prevent underage sales, intoxication and drunk driving, as well as how to develop a sound alcohol sales policy for your cashiers.


Speakers
avatar for Trevor Estelle

Trevor Estelle

Vice President, The TIPS Program
Mr. Estelle is the Vice President at Health Communications, Inc (Providers of the TIPS and CAST Alcohol Server and Seller Training Programs).  Joining HCI in 2004, Trevor has managed HCI’s growing training department for the past 13 years. He and his various teams are responsible for coordinating train-the-trainer workshops, student certification support, corporate accounts, and government affairs.  In addition, he is responsible... Read More →


Tuesday March 28, 2017 2:00pm - 2:50pm
Room N119 Las Vegas Convention Center

2:00pm

Thinking Outside of the Bottle: Drink in 2017 Trends

From wine on tap, robots, and taboo ingredient based cocktails, join Datassential for the very latest trends in off premise adult beverages driven by our changing consumer. You will leave this session with a framework for how to strategically think about trends and know when to adopt them for success along with a peek into the hot flavors to watch.


Speakers
avatar for Colleen McClellan

Colleen McClellan

Director, Client Solutions, Datassential
Colleen has over 17-years' experience in marketing, insights, and innovation for both retail and foodservice markets. Throughout her career, she has worked to translate trends and insights into profitable actions across all food and beverage categories. Currently, Colleen is a Director with Datassential, a certified Sommelier, holds a MBA in International Business, MS in Managing Information Systems, and a BS in Neurobiology and Physiology.


Tuesday March 28, 2017 2:00pm - 2:50pm
Room N114 Las Vegas Convention Center

2:00pm

Nightclub & Bar The Pitch Tank

We’ve all heard the saying, “It's all about who you know” and in today’s world it really does apply! That’s why the NEW Nightclub & Bar The Pitch Tank was formed to connect bar & nightlife suppliers with top executives of the industry. This is a can’t miss opportunity for attendees to see what actually happens behind closed doors in the corporate world. Watch the drama unfold during live product pitches in front of a board of Sharks!


Panelists
avatar for Ryan Klaasen

Ryan Klaasen

Partner/Vice President of Operations, element HOSPITALITY
With a drive to compete with the largest nightlife players in the nation, industry veteran Ryan Klaasen has joined Element Hospitality Group, a fast-growing business that owns, manages and provides consultation for some nightclubs, lounges and restaurants throughout the U.S. As the company’s vice president of operations, Klaasen works alongside his business partners, Jon Spadafora and Steve Kennedy, to oversee Element’s impressive... Read More →
avatar for Ronn Nicolli

Ronn Nicolli

Senior Executive Director of Marketing, Wynn Nightlife
Coming from humble beginnings as a promotions host to becoming one of Las Vegas nightlife’s most respected and influential marketing minds, Ronn Nicolli joined the Wynn Las Vegas nightlife team in 2005. As the marketing executive for Tryst and XS, he created and developed marketing collateral and assets for the venues, DJs, branded parties and concepts while assisting in creative direction. He now spearheads marketing initiatives for... Read More →
avatar for Joshua Pianko

Joshua Pianko

Senior Vice President, Morgan Stanley’s Wealth Management Group
Joshua M. Pianko is a Senior Vice President at Morgan Stanley’s Wealth Management Group in Las Vegas, NV. He joined Morgan Stanley Smith Barney and its predecessors in 2002. Josh co-created the Insider Buy Strategy Unit Trust and Separately Managed Account for Morgan Stanley and Invesco (NYSE: IVZ). He has experience developing financial models and programming complex screening applications. His focus is on Fixed Income Portfolios... Read More →
avatar for Sebastien Silvestri

Sebastien Silvestri

Vice President of Food and Beverage, The Venetian and The Palazzo
Sebastien Silvestri grew up in the south of France with a French mother and an Italian father where he learned both languages fluently.  He developed an appreciation for food and beverage at an early age from his uncle, Pierro Silvestri, who was a successful restauranteur at Le Peche Mignon in the Italian Riviera.  He attended Esitel in 1993 where he studied culinary arts and hotel management.  He graduated with honors in 1997... Read More →
avatar for Jonathan Snyder

Jonathan Snyder

Investor, Entrepreneur
Jonathan is a successful investor, entrepreneur and executive who has founded, invested in and run companies in retail and restaurant services, e-commerce, apparel, technology and telecommunications. He co-founded and is currently managing Contenders Clothing, a men’s active lifestyle licensed apparel company which has been successful in acquiring premier licenses for the company, including those from WWE and Rocky and Creed from... Read More →
avatar for Josef Wagner

Josef Wagner

Vice President of Food & Beverage, Aria @ City Center
Josef brings an extensive background in the Food & Beverage Industry to his new role. Currently the Vice President of Food & Beverage at Aria Resort & Casino, he is joining from The Venetian& The Palazzo, where he served as Executive Director of Food & Beverage since 2010. In that capacity, he successfully oversaw operations for the property’s numerous dining and beverage venues, and served as the liaison for... Read More →
avatar for Salvatore Wise

Salvatore Wise

Director Of Marketing (Nightlife and Daylife), Hakkasan Group
Hakkasan Group is a worldwide entertainment, dining, nightlife, and hospitality company with establishments currently located across the United States, Europe, Middle East, and Asia. Its namesake is taken from its Michelin-star restaurant that set the high-level standard for the group’s collection of diverse brands. Its ‘brand-first’ philosophy builds dining, nightlife, day life, and soon-to-be hotel concepts into... Read More →


Tuesday March 28, 2017 2:00pm - 4:00pm
Room N112 Las Vegas Convention Center

3:00pm

5 Best Practices of Nationally Ranked Concepts

Ray Villaman will share the trade secrets of nationally ranked concepts that have made the Top 50 list.  Come learn how and why these concepts are able to execute at a higher level.


Speakers
avatar for Ray Villaman

Ray Villaman

President/CEO, Tahoe Restaurant Group


Tuesday March 28, 2017 3:00pm - 3:50pm
Room N101 Las Vegas Convention Center

3:00pm

Managing Your Craft Beer Offerings

Join Larry McGinn as he moderates a panel of experts on the flourishing craft beer segment, purchasing challenges, staff training and education and engaging guests with scientific yet simple craft beer menus.  Discover how guests view, manage through and want to see craft beer lists.  Learn about BeerQuest, a staff education and sales training tool, and how to find its implication on craft beer sales and profits through beta tests.


Moderators
avatar for Larry McGinn

Larry McGinn

Partner/Owner, iMi

Speakers
avatar for Scott Hempstead

Scott Hempstead

Vice President of On-Premise, Boston Beer
avatar for Jim Lawless

Jim Lawless

Vice President, WineQuest


Tuesday March 28, 2017 3:00pm - 3:50pm
Room N114 Las Vegas Convention Center

3:00pm

Motivating Employees to Be Your Brand Ambassadors

This session teaches you three ways to motivate employees to be an extension of the brand itself. It will give real techniques on how to inspire employees to feel like they have a stake in the success of the business.  Gain strategies that will create staff loyalty and learn five steps to building a successful team that works together!


Speakers
avatar for Ken Canion

Ken Canion

Branding Consultant, Ken Canion Group
Known across America for his passion and real world techniques, Ken has earned the name "America's Transformation Specialist". As a professional speaker, branding expert, and personal development coach, he captivates audiences with his energy, humor, and straight-forward style of motivation. Ken's expertise encompasses helping business leaders and entrepreneurs create powerful brands and teaches them how to market their brand in a crowded... Read More →


Tuesday March 28, 2017 3:00pm - 3:50pm
Room N117 Las Vegas Convention Center

3:00pm

Progressive Bar Business Models

As the bar industry continues to evolve, the business models that operate bars need to as well. From staffing issues to compensation plans, narrowing the gap between owners and staff, and maintaining profitability with smaller margins, join Trevor Frye, Wash Line LLC, as he discuss the business models around his bars. Whether you’re in the process of building your business plan or looking to overhaul your current one, this round table discussion will talk about the process for laying the foundation of improving bar business models for the better.


Speakers
avatar for Trevor Frye

Trevor Frye

Proprietor, Wash Line LLC
Trevor Frye is an award winning bartender from Washington DC.  A DC area native, Frye takes pride in being a part of the cities progressive bar movement.  A 15 year veteran of the restaurant and bar industry, Frye has worked in every facet of the scene which has lead to numerous awards and accolades, both locally and nationally.  Frye currently serves and the Proprietor of Wash Line LLC, which will be opening Marble Alley and... Read More →


Tuesday March 28, 2017 3:00pm - 3:50pm
Room N115 Las Vegas Convention Center

3:00pm

Stop Micromanaging & Start Empowering

Join as Kenneth Knief of Pelican Restaurants explains why interfering with staff on the micro-level and not letting them, or empowering them, to do their jobs can be detrimental to an effective operation. Other areas addressed will be the pitfalls of micromanagement, why “Leading by Example” really isn’t, how “Hands on Management” can be harmful to operations, the importance of delegation, why it’s okay to hire subordinates that know more than you and knowing when to outsource.


Speakers
avatar for Kenneth Knief

Kenneth Knief

Restaurant Executive & Consultant, Pelican Restaurants
Kenneth has spent more than 30 years in the restaurant industry, stemming from his passion for cooking as a child. A native New Yorker, he humbly began his restaurant career in the cafeteria at Fordham University, until he was quickly lured away by the Steak and Ale Corporation, and here his culinary career truly began. After establishing himself as a Professional Chef in a number of restaurants in the New York, San Diego and Washington DC... Read More →


Tuesday March 28, 2017 3:00pm - 3:50pm
Room N119 Las Vegas Convention Center

3:00pm

Transforming Hispanics Into Repeat Guests

The Hispanic population in America is growing 5 times faster than any other. With over half of their beverage budget going to beer and dining out expenditures reaching 44% since 2009, Hispanics are clearly a valuable target market for our industry. Mauricio Reyes of Constellation Brands shares the statistical and cultural information operators need to capture this demographic by pulling their emotional levers to create a loyal customer base. 


Speakers
avatar for Mauricio Reyes

Mauricio Reyes

Senior Manager, Consumer Insights, Constellation Brands


Tuesday March 28, 2017 3:00pm - 3:50pm
Room N107 Las Vegas Convention Center

3:00pm

Giving Inventory the Finger: How to Focus on Creativity & Do What You Want for Success

FACT: We all hate inventory…but why do we do it? No really, why do we do it!? Nik Kundra & Julian Miller, industry mavericks and tech innovators , dive into the reasons why inventory often gets a bad rap, how the restrictions of POS systems and other technologies exacerbate this reputation, and why we all tend to look at beverage cost in the wrong light.

Nik & Julian will show you how asking the right questions leads to uncovering what's really trending in your bar. They'll also share secrets as to how modern tools of the trade can be used to actually empower your employees instead of just policing them.

Here’s an opportunity to be let in on some of the best hacks for managing your bar and see how you can think differently about engineering your business for success.


Speakers
avatar for Nik Kundra

Nik Kundra

Founder & CEO, Partender
Nik was an Emory neuroscience nerd en route to med school in Miami, when his older sister & cofounder Anjali convinced him to take a year off and come to the University of Florida to pursue his passion of technology. In a crazy series of events, after failing to meet up with a girl who was stuck doing inventory until 7 in the morning, he started Partender.com, which reduces the time it takes owners and managers to do bar inventory from a... Read More →
avatar for Julian Miller

Julian Miller

Business Development, Partender
Julian is well-versed veteran of the beverage industry. He’s opened and run 4 different bars & restaurants in addition to having consulted for dozens more. Additionally, Julian is no stranger to the beverage side of the biz having imported a vodka in addition to launching a handful of other beverage brands in the US. He’s also a bit of a techie having founded and grown a few tech startups before joining up with Partender as the... Read More →



Tuesday March 28, 2017 3:00pm - 4:00pm
Meeting Room: N233

4:20pm

CORE: Giving Back to Our Own
Children of Restaurant Employees, or CORE, is a 501(c)3 charitable organization funded by donations from individuals, food and beverage operators, suppliers and distributors, and special events. CORE supports the children of food and beverage employees who are navigating life-altering circumstances or conditions. Since its inception in 2004, CORE has helped over 165 children from families across the industry and the country. CORE has raised over $2M in support of these families.

Speakers
avatar for Barry Gutin

Barry Gutin

Advisory Council Member, Children of Restaurant Employees, Ltd.
Barry Gutin is the Principal & Co-Founder of GuestCounts Hospitality, a Philadelphia-based hospitality group that includes Cuba Libre Restaurant & Rum Bar (four east coast locations), Brûlée Catering (premium full service catering at landmark locations), and Gourmetro Catering (mid-priced full or limited service catering). With over 20 years of industry experience, he became the Vice Chairman of the Nightclub & Bar... Read More →


Tuesday March 28, 2017 4:20pm - 4:30pm
Room N112 Las Vegas Convention Center

4:30pm

Movie Screening: Bartender at Large

On September 26th, 2015, Erick Castro and his crew drove over 4,600 miles across the western USA and hung out with bartenders everywhere they went. Along the way, they documented the craft cocktail scene in places that are too often overlooked. They went to these places to not only shine a spotlight on the bartenders there, but also to talk them about their thoughts & their careers behind the bar.

The results of these travels have been compiled into a documentary titled, Bartender at Large. They did this all without the help of any sponsors, solely to ensure that they maintained full creative control and did not have to compromise the final product. 

They hit 11 cities in 5 weeks, with countless bars, breweries, and distilleries thrown into the mix.

Enjoy fresh popped popcorn and samples of Lot 40 cocktails!

Don't miss this special NCB feature of Bartender at Large


Speakers
avatar for Erick Castro

Erick Castro

Founder, Possessed by Spirits
Erick Castro initially built his cocktail empire at San Francisco's Rickhouse and Bourbon & Branch by searching for obscure recipes, methods and ingredients that originated prior to Prohibition. The bartending behemoth has created unique beverage programs that have earned a place on some of the nation’s most coveted lists, including Esquire's Best Bars in America, Food &... Read More →



Tuesday March 28, 2017 4:30pm - 5:30pm
Room N112 Las Vegas Convention Center

8:00pm

Networking Event: Vista Cocktail Lounge
Nightclub & Bar Show presents an exclusive networking event between industry colleagues for convention attendees at Vista Cocktail Lounge inside Caesars Palace. The upscale destination offers guests an immersive cocktail experience featuring world-class mixology and state-of-the-art technology taking patrons on a visual journey across the globe.  Guests who show their badge can take advantage of two for one cocktail specials.


Tuesday March 28, 2017 8:00pm - 10:00pm
Caesars Palace 3570 S Las Vegas Boulevard, Las Vegas, NV 89109

9:00pm

Platinum Party at Omnia - Performance by Kaskade
With the Expo Floor officially open on Tuesday, we’ll be ready to celebrate that night! Join us at Omnia – a new venue to our always-stellar Platinum Party lineup. We can’t wait for you to experience this! Enjoy complimentary beverages from our sponsors and a live performance by Kaskade.  View sponsors.


Tuesday March 28, 2017 9:00pm - 11:00pm
Caesars Palace 3570 S Las Vegas Boulevard, Las Vegas, NV 89109
 
Wednesday, March 29
 

9:00am

Registration
Wednesday March 29, 2017 9:00am - 5:00pm
Las Vegas Convention Center

10:00am

Build a Winning Security Team That Grows Your Business
Security teams are more than just ID checkers with muscle. They are an essential part of your entertainment and guest experience as well as the protectors of your business. Learn simple, creative and effective ways to make you security team shine so you can add to the bottom line.

Speakers
avatar for Manny Marquez

Manny Marquez

Vice President, Nightclub Security Consultants
Manny Marquez is a hospitality professional and expert who has ran and operated some of San Diego’s most recognizable venues over the last 16 years - including La Puerta, Typhoon Saloon, and the Gaslamp Quarter’s iconic Henry’s Pub. Currently, Manny is the Vice President of Nightclub Security Consultants (NSC), partnering and with his long time colleague, friend, and founder of NSC, Robert C. Smith. Manny has helped elevate NSC... Read More →


Wednesday March 29, 2017 10:00am - 10:50am
Room N119 Las Vegas Convention Center

10:00am

Culinary Mixology: Creativity, Taste & Style with Service

Learn how techniques and ingredients normally found in the kitchen can apply to mixology. Jeremy will be talking about his philosophy on this topic as well as how to apply it to venues looking to bring the best cocktails to their menu with style and great service.  Jeremy will create 5 terrific cocktails each employing the hottest techniques from both the bar and the kitchen while also talking about amazing new ingredients. Not only will he be talking about some of his most successful cocktails that he has created for the hottest venues in Canada, but he will also be talking about how to make sure that these recipes don’t take an hour to make; rather showing employees the techniques on how to make these recipes without putting yourself in the weeds when things get busy.


Speakers
avatar for Jeremy Parsons

Jeremy Parsons

Mixologist/Founder, Cocktails the Fluid Experience
Jeremy Parsons is considered to be one of the top Culinary Mixologists in North America creating beverage programs and consulting for such clients as The House of Blues, Live Nation, Paragon Gaming, Republic Live, Blau and Associates, Ink Co. and 60% of the spirits, beers and wines in Canada. | Cocktails The Fluid Experience was created 18 years ago by Jeremy and is recognized as the industry’s top beverage marketer from conception to... Read More →


Wednesday March 29, 2017 10:00am - 10:50am
Room N115 Las Vegas Convention Center

10:00am

Just What I Need: New Ideas To Reinvigorate Everyday Operations
Could you use a batch of new effective marketing ideas to reinvigorate you and your crew? Do you know how to tap into your local beer scene to generate business? Come to this session to get a few dozen new ideas, talk about getting rid of what doesn't work & replacing with what does and in general having a good time getting excited about your business. This is a very interactive session - come with questions and ideas to share and we'll build on them. Ginger will provide a final list of ideas to all attendees. 

Speakers
avatar for Ginger Johnson

Ginger Johnson

Women Enjoying Beer & Ginger Johnson Marketing
Lively speaker, effective marketer and creative educator are all ways to describe Ginger Johnson, founder of Women Enjoying Beer & Ginger Johnson Marketing. She loves business, relishes true service and teaches people across the continent how to best engage, serve and succeed. Visit her websites for more information, watch her TED talk, and learn about her marketing book. 


Wednesday March 29, 2017 10:00am - 10:50am
Room N107 Las Vegas Convention Center

10:00am

On-Premise Beverage Consumer Trends

Mike Ginley, from Next Level Marketing,  has been conducting an annual on-premise consumer trends study for the past 10 years and he will be sharing the latest 2017 trends with the NC&B attendees this year.   

 

The Annual On-premise Consumer Trend Study will be packed with actionable beer, wine and spirit cocktail trends to help build better beverage programs.   The study will be fielded just prior to the NC&B Show to ensure it includes fresh data and many of the questions are supplied by the country’s leading on-premise operators.   

 

The study’s includes a national sample of 1,000 on-premise beverage alcohol consumers making the results highly actionable to the conference participants across beer, wine, spirit cocktail and alcohol free beverages.

Speakers
avatar for Mike Ginley

Mike Ginley

Partner, Next Level Marketing
Mike Ginley is co-founder and partner of Next Level Marketing, a marketing and promotion agency dedicated to building premium beverage brands. Next Level specializes in building premium beverage brands through Brand Ambassador Programs, national sampling programs, special events and consulting services.      Next Level Marketing has a 10+ year, proven track record of building premium beverage brands for an impressive roster of... Read More →


Wednesday March 29, 2017 10:00am - 10:50am
Room N117 Las Vegas Convention Center

10:00am

Rotation Nation: Maximizing Your Craft Beer Selection

With so many craft breweries, and more opening each year, the variety of craft beer options behind the bar is immense and can be intimidating. Beer buyers need a way to navigate the sea of options and maximize profits while maintaining the craft mentality. Jacob Halls will expose how to maximize profits from proper tap handle rotation and brand integration as well as how to determine what is selling better by quality, price, locality, brand and style.  Gain tips on utilizing a brand to sell another, turning one sale into two or return visits!


Speakers
avatar for Jacob Halls

Jacob Halls

President, Convergence Consulting
Jacob Halls is the owner of Convergence Consulting, a company that helps to market new and existing brands, assist with to locating new markets, conduct launch parties and marketing campaigns, negotiate import and export contracts for producers and distributors alike. Convergence Consulting also assists companies grow from the idea of opening a winery, brewery or distillery, to actually forming the business, gaining a federal and state permit, to... Read More →


Wednesday March 29, 2017 10:00am - 10:50am
Room N114 Las Vegas Convention Center

10:00am

The Perfect Shift

The Perfect Shift is Possible, but it is not going to happen by accident. Tom Frank provides actionable solutions on the important topic of culture and the role it plays in providing your managers the values, beliefs, & aspirations to achieve a Perfect Shift.


Speakers
avatar for Tom Frank

Tom Frank

Culture Engineer, Round World Management
Tom’s passion for culture and leadership development began well before he was recruited by Paul Fleming to be on the original team that created P.F.Chang’s China Bistro. After opening the flagship restaurant in Scottsdale Arizona, Tom became the Director of Training and New Restaurant Development and an equity partner, creating the culture, leadership development and training programs that continue to drive the corporate and service... Read More →


Wednesday March 29, 2017 10:00am - 10:50am
Room N101 Las Vegas Convention Center

11:00am

KEYNOTE: 6 Tips to Grow Your Business, Maximize Profits & Find Your Passion

Taking your nightclub or bar to the next level can be tough, but serial entrepreneur and best-selling author Kris Jones will offer proven tips to not only grow your business, but maximize profits and help you find your passion along the way. Jones argues that the key to success in business is to find out what works and then replicate and scale it. In drawing parallels between business and life Jones will be sure to awaken your giant within.



Speakers
avatar for Kris Jones

Kris Jones

Serial Entrepreneur, Angel Investor, & Best-Selling Author
Kris is a serial entrepreneur, angel investor, best-selling author, and accomplished public speaker. In 1999, Kris founded Pepperjam, a full-service internet marketing agency and affiliate network which was recognized by Inc. Magazine as one of the fastest growing companies in America three times before being sold to eBay (NASDAQ - EBAY) in 2009.    Kris has invested in 17 companies, including French Girls App... Read More →



Wednesday March 29, 2017 11:00am - 11:45am
Room N112 Las Vegas Convention Center

11:00am

Wine Tasting & Training: Core Strength Training – An elemental approach to wine tasting and staff wine training
During this seminar we will break down the tasting and evaluation of wine to its core elements which will become the building blocks for effective staff training. Training which does not require vast wine knowledge either from the trainer or the trainees. What do your guests really care about when it comes to choosing a wine and how much knowledge does your staff really need in order to recommend a wine to them? We will explore possible answers in this seminar.

Sponsored by Constellation Brands.

Speakers
avatar for Joseph Phillips

Joseph Phillips

Director of Wine Education / Trade Development, Southern Glazer's Wine & Spirits
Master Sommelier Joe Phillips traces his love of wine back to two distinct individuals:a college professor who not only introduced him to wine but also to Guinness andChinatown, and a restaurant manager who was fixated on the thought of devoting anentire refrigerator to storing wine (before proliferation of portable “wine fridges”). Theseoutside influences lured Joe out of his sheltered, East Coast upbringing and tappedinto his... Read More →



Wednesday March 29, 2017 11:00am - 1:30pm
Southern Glazer's Wine & Spirits 8400 S. Jones Blvd. Las Vegas, NV 89139

11:00am

Wynn Nightlife Tour 1 (SOLD OUT!)

Wynn and Encore boast the most celebrated nightlife and daylife experiences in Las Vegas. Their unique clubs feature the hottest entertainment, cutting edge technology and the most luxurious spaces that have put their resort on the map as the ultimate party destination. World-renowned performers, celebrities and party-goers alike clamor to be part of the action at XS, Surrender and Encore Beach Club. Encore Players Lounge combines the excitement of gaming with a nightlife vibe like only Wynn and Encore can provide. Intrigue, the newest nightclub at Wynn, adds an air of mystery, seduction and the unexpected to your many choices for how to make the most of your night.

Tour to include:
  • All Wynn nightlife including Intrigue, XS, and Surrender/Encore Beach Club
  • How lines work and VIP entrances
  • Security
  • DJ & lighting booths
  • Staffing of venues
  • Capacity
  • Special Events and how they are operated in each venue
  • VIP Rooms
  • Marketing and Promotions
  • Uniqueness of each venue
  • Time for Q&A at end of tour 
 Transportation provided to and from LVCC.  Bus to depart 15 minutes prior to tour time.

Speakers
avatar for Ronn Nicolli

Ronn Nicolli

Senior Executive Director of Marketing, Wynn Nightlife
Coming from humble beginnings as a promotions host to becoming one of Las Vegas nightlife’s most respected and influential marketing minds, Ronn Nicolli joined the Wynn Las Vegas nightlife team in 2005. As the marketing executive for Tryst and XS, he created and developed marketing collateral and assets for the venues, DJs, branded parties and concepts while assisting in creative direction. He now spearheads marketing initiatives for... Read More →



Wednesday March 29, 2017 11:00am - 2:00pm
Wynn 3131 S Las Vegas Blvd, Las Vegas, NV 89109

12:00pm

Nightclub & Bar Awards Presentation
See who won the Nightclub & Bar Award on the Main Stage! 2017 Nightclub & Bar Award Categories include:

  • Bartender of the Year
  • Beer Bar of the Year
  • Brunch Venue of the Year
  • Cocktail Bar of the Year
  • Dance Club of the Year
  • Dive Bar of the Year
  • Hotel Bar of the Year
  • LGBTQ Venue of the Year
  • Live Music Venue of the Year
  • Lounge of the Year
  • Mega-Club of the Year
  • New Concept of the Year
  • Restaurant Bar of the Year
  • Speakeasy of the Year
  • Sports Bar of the Year


Wednesday March 29, 2017 12:00pm - 12:45pm
Exhibit Hall Floor

12:00pm

Driving Sales & Exploding Profits through Grass Roots Marketing

Increasing traffic into your operation is a challenge for all operators in today’s tough environment, but with the right systems and strategies, you can start building sales. Darren Denington has successfully helped restaurants across the country add to their sales with the right strategies. Learn how to increase existing sales with a well-trained and focused team. He will share his systems to properly build a guest database, capture your guests’ interest and maximize your marketing dollars.


Speakers
avatar for Darren Denington

Darren Denington

Service with Style Hospitality Group
Darren S. Denington, CFBE has been in the hospitality industry for over 33 years. With a degree in Food & Beverage Management and being a Certified Food & Beverage Executive, he understands the importance education plays in the hospitality industry. Darren has an extensive background in the restaurant industry, including Owner, Executive Chef, Food & Beverage Director, District Manager and General Manager.  His experience also... Read More →


Wednesday March 29, 2017 12:00pm - 12:50pm
Room N107 Las Vegas Convention Center

12:00pm

Make More Money in Your Bar

Join Ryan Esko, CEO of the east coast’s infamous Smokey Bones chain, as he speaks about the levers to pull to take a good business to a great business by making more money. In this session, he will uncover examples of how businesses implement certain initiatives to drive more to the bottom line with consumer marketing, labor costs, food costs, pricing and more.


Speakers
avatar for Ryan Esko

Ryan Esko

CEO, Smokey Bones
Ryan has led multiple companies to record profits as a CEO and President.  He  has a very consistent track record of driving sales through marketing initiatives, and ensuring that the profits fall to the bottom line by improving margins and maintaining efficient cost structures. Ryan has led multiple retail businesses that specialize in restuarants and bars, high-fashion apparel and retail.  These businesses have ranged from... Read More →


Wednesday March 29, 2017 12:00pm - 12:50pm
Room N101 Las Vegas Convention Center

12:00pm

Making Bartending a Career

The key to this presentation will be the investments suppliers have made to improve the skill-sets and image of bartending over the past 15 years. The increased quality demands (and knowledge) of consumers will also be discussed as an example of how demand drives improvements. These themes will be highlighted in a trended, visual history of 'premiumization' in drinks and cocktails; which could not have occurred without the most important front-line player: the bartender.  Takeaways will include what being an excellent bartender means, how training and education from suppliers will continue to advance careers in bartending and the importance of delivering the perfect experience, not just a drink.


Speakers
avatar for Jordan Gindt

Jordan Gindt

Vice President of Global Client Management & Business Development, acturus
avatar for Chuck Sakany

Chuck Sakany

Senior Vice President of Sales, acturus


Wednesday March 29, 2017 12:00pm - 12:50pm
Room N115 Las Vegas Convention Center

12:00pm

Prop Up Your Bar Sales

The restaurant and bar business is like show business. To be successful, your servers and bartenders need to use their props! Customers buy more when salespeople impact several senses while describing their products. When guests have something appealing to look at as a drink item is described, odds are they’ll buy it. In this workshop from Service That Sells!, owner Jeff Kahler will provide tried and true training methods operators can use to increase check averages. 


Speakers
avatar for Jeff Kahler

Jeff Kahler

President, RTO | Service That Sells!
Jeff Kahler is the Founding Principal at Ready Training Online (RTO). Jeff’s passion for training was sparked long before he started RTO. Jeff began his career as a restaurateur, purchasing his first pizza shop at age 18. Early on, he learned that the key to success in the low-margin restaurant business was through a well-trained staff. Jeff leveraged that passion for training and service to expand from a single store to a 9-unit franchise... Read More →


Wednesday March 29, 2017 12:00pm - 12:50pm
Room N117 Las Vegas Convention Center

12:00pm

The Secrets to Holding Your Management Team Accountable

Many restaurant, bar and business owners suffer from a common, but relatively unknown, condition called “commonsense-it-is.” Join as David Scott Peters diagnoses restaurant owners with “commonsense-it-is” when they think their managers should just know how to do things because it’s “common sense.” But the definition of common sense clearly states it’s a shared understanding based on experience. But most times, managers don’t share the owner’s experiences and don’t possess their same core values. They will not automatically do things the way a restaurant/bar owner wants. But the good news is there is a way to teach them. Attend this session to learn:

  • Why company culture is such an important role in how things get done
  • How to clearly define expectations for a management team
  • The two-step process for getting rid of “commonsense-it-is” in any restaurant/bar
  • The recipe for effective delegation and why what you’ve been doing doesn’t work

 


Speakers
avatar for David Scott Peters

David Scott Peters

Founder, The Restaurant Expert
David Scott Peters is a restaurant expert, speaker, coach and trainer for independent restaurant owners. He is the developer of SMART Systems Pro, an online restaurant management software program helping the independent restaurant owner remain competitive and profitable in an industry boxed in by the big chain restaurants. He is best known as the SMART Systems guy who can walk into any restaurant and find $10,000 in undiscovered... Read More →


Wednesday March 29, 2017 12:00pm - 12:50pm
Room N119 Las Vegas Convention Center

12:00pm

Utilize Predictive Costing Methods to Enhance Your Menu Engineering

Learn how to develop the true recipe costs (ingredients, labor and overhead) of your menu items and apply predictive costing methods to enhance your menu engineering process.  Understand and apply total cost techniques to your recipes and menu items while determining, with accuracy, the financial impact of the decisions you are making for a new menu. Analyze and understand how efficient your operation is performing.


Speakers
avatar for Mark Kelnhofer

Mark Kelnhofer

Return on Ingredients, President & CEO
Mark Kelnhofer, President and CEO of Return On Ingredients® LLC, isan international speaker and author on recipe costing and menuengineering. He has more than 20 years of experience in bottom lineboostingaccounting. After graduating from Ohio DominicanUniversity with his undergraduate degree (1993) he immediately wentinto manufacturing accounting. He spent eight years in a variety ofindustries including plastic injection molding, lighting... Read More →


Wednesday March 29, 2017 12:00pm - 12:50pm
Room N114 Las Vegas Convention Center

12:00pm

Exhibit Hall Hours
Wednesday March 29, 2017 12:00pm - 5:00pm
Exhibit Hall Floor

12:00pm

F&B Innovation Center
NEW! Located on the Exhibit Hall Floor, the F&B Innovation Center is a dedicated area of food, food service equipment and wine suppliers, with access to expert demonstrations, tastings* and Chef meet and greets. *Those that qualify for the Tasting Stations will be notified during registration and receive details in the registration email confirmation. Samples are limited and available on a first-come, first-serve basis. The main booths of the F&B Innovation Center are open to all attendees!​


Wednesday March 29, 2017 12:00pm - 5:00pm
Exhibit Hall Floor

12:00pm

The Cube - Open to All!
Experience lighting & sounds by sponsors in The Cube! VIP attendees & USBG Members have access to a VIP lounge with refreshments and Happy Hour sponsored by the USBG from 3:30pm-5pm!  The Cube is sponsored by: Pro Audio &  DJ Supply, D.A.S. Audio, Skam Artist, Lytepost and United States Bartenders' Guild.

DJ/Performer Schedule:

Tuesday, March 28
12:30pm-1:30pm -DAS AUDIO, DJ Pierre
1:30pm-2:30pm - Kid Conrad
2:30pm-3:30pm - D Miles
3:30pm-4:30pm - Ikon

Wednesday, March 29
12:00pm-1:00pm - Que
1:00pm-2:00pm - D Miles
2:00pm-3:00pm - Wellman
3:00pm-3:30pm - Rectangle
3:30pm-4:30pm - DAS AUDIO, DJ Pierre

Wednesday March 29, 2017 12:00pm - 5:00pm
Las Vegas Convention Center

1:00pm

Main Stage: Jump Start Your Night
Jump Start your Night with JumpR - the mobile ticketing application that gives your most valued customers the option to skip ahead in line at their favorite bars and nightclubs.  Whether you charge a cover fee or not, this product is FREE for owners which enhances revenue generation, increases operational efficiencies, and improves overall customer experience by capitalizing on their maximum willingness to pay through surge pricing. Sign-up, designate a certain percentage of your space to JumpR and allow your top customers to Jump Start their Night!

Main Stage Lighting Provided by ADJ


Wednesday March 29, 2017 1:00pm - 1:30pm
Exhibit Hall Floor

1:00pm

Knowledge is Power: Training Your Bar Staff
Amin Benny, better known throughout the industry as The Bar Host, will provide the tools needed to create an educated bar staff. From communicating the expectations that are desired for their roles to empowering your team to be confident in the services they provide, "Benny" will give you the tips it takes to bring your staff to the next level.

Speakers
avatar for Amin Benny

Amin Benny

Founder, The Bar Host
Creating cocktails since 1997 at some of the top resorts on the West Coast, Amin Benny also known as The Bar Host, has worked hard to gain his position within the cocktail community. After a long run as a bartender in Las Vegas, NV at Caesars Palace and Mandalay Bay, Benny has returned to his native home in Southern California where he became the founder and the lead for the Orange County United States Bartenders’ Guild (USBG). With his... Read More →


Wednesday March 29, 2017 1:00pm - 1:50pm
Room N115 Las Vegas Convention Center

1:00pm

LGBTQ Nightlife & How It's Changing

With all the advances in our country with respect to civil rights and gay rights, bars are becoming less and less segregated. This seminar will discuss how to tap into the changing market and how to expand your clientele.  Takeaways include how to expand your niche base, how to create entertaining spaces and activities for a more inclusive audience and how the LGBTQ community is visiting more straight bars and how to tap into that market.


Speakers
avatar for Anthony DeCicco

Anthony DeCicco

Owner, The Duplex Piano Bar/Cabaret and The Stonewall Inn
Tony DeCicco has been in the nightlife industry for over twenty-five years.  In 1992 he became the manager of The Duplex Piano Bar/Cabaret and became the owner in 2004.  In his time in the industry he has opened several clubs and restaurants in Greenwich Village including Halo and Hue.  Ten years ago, along with his partners, Stacy Lentz, Kurt Kelly and Bill Morgan he took over the, then failing, Stonewall Inn and restored it to... Read More →
avatar for Stacy Lentz

Stacy Lentz

Co-Owner, The Stonewall Inn
Stacy Lentz is an LGBT activist and Co-Owner of the Stonewall Inn which was the birth place of the modern gay rights movement after the Stonewall Riots in 1969.  In 2006 the Stonewall Inn was closed and Lentz and her partners Tony DeCicco, Kurt Kelly and Bill Morgan stepped into save the iconic landmark and ensure it is a place where everyone in the community feels welcome and comes to celebrate and appreciate the bar’s role in LGBT... Read More →


Wednesday March 29, 2017 1:00pm - 1:50pm
Room N117 Las Vegas Convention Center

1:00pm

Millennials & Spirits

Marketing to Millennials does not have to feel like an abstract concept. In fact, brand stories are the emotional glue that connects spirits brands to Millennial consumers because compelling narratives appeal to Millennials’ desire to be “in the know” and also motivate them to share their discoveries. Join JP Schuerman of MWWPR to explore why it’s critical that spirits brands be wired into the emotional triggers and trust factors that drive Millennials to trial — and then inspire them to become advocates for their labels.


Speakers
avatar for JP Schuerman

JP Schuerman

President, Western Region, MWWPR


Wednesday March 29, 2017 1:00pm - 1:50pm
Room N114 Las Vegas Convention Center

1:00pm

PR & Social Media: Make Your Bar an Insta Star

So, you want your bar to be a big star. But where do you start? How do you get the word out? And how do you measure your success? Bread & Butter's Public Relations and Bytes team details strategic timelines for seamlessly blending PR and digital initiatives to ensure that your establishment is the talk of the town, in a good way. Meredith Vachon, President and Samantha Luthra, Digital Account Director, will leave you with PR initiatives, social media planning and measurement tools, and more. 


Speakers
avatar for Samantha Luthra

Samantha Luthra

Digital Account Director, Bread & Butter Bytes
Born and raised in the Pacific Northwest, Oregon-native Samantha grew up loving coastal clam chowders, fresh-roasted coffees and Willamette Valley pinot noirs. She also has another passion – social media. After attending the University of Oregon to pursue a  degree in public relations, where she spent her school years working for Allen Hall Public Relations, the student-run PR firm, and her summers interning at Bradshaw Advertising, a... Read More →
avatar for Meredith Vachon

Meredith Vachon

President/Founder, Bread & Butter PR
Meredith Vachon, co-founder of Bread & Butter Public Relations, was bred to love all things food and drink. Ever since her first raw oyster at the age of one, she’s explored the world one restaurant at a time. Professionally, she has spent 20 years working in the restaurant industry in various capacities including service, special events and public relations—all of which have made her the hospitality expert she is today. ... Read More →


Wednesday March 29, 2017 1:00pm - 1:50pm
Room N107 Las Vegas Convention Center

1:00pm

The Art of Turnaround Management

Take this step-by-step in-depth tour into how three REAL failing operations were able to go from serious financial loss to profitability in less than one year and how one successful restaurant company doubled its profitability in less than a year! Learn how to utilize the P&L as the secret weapon to success, get tips on how to give managers the direction and tools to succeed and understand how to be your own best consultant!


Speakers
avatar for Izzy Kharasch

Izzy Kharasch

President, Taffer Dynamics
Over the last 25 years, Izzy has experienced enormous success leading and mentoring several C-Level executives and business owners for more than 300 restaurants, clubs, hotels, casinos, universities and other related organizations in the US and Europe. His greatest strengths lie in partnering with these executives to improve their food and beverage related policies, operations, and financials.


Wednesday March 29, 2017 1:00pm - 1:50pm
Room N119 Las Vegas Convention Center

1:00pm

The Guest Comes Second

To understand how investing in employees creates the ultimate hospitality experience, leads to more profits and will ultimately save our industry, this session is a can’t-miss!  Learn how to do profit sharing, how to engage staff for more honesty and even tricks on incorporating new technology in your venue.


Speakers
avatar for Sonny Mayugba

Sonny Mayugba

Co-Founder, The Red Rabbit Kitchen & Bar


Wednesday March 29, 2017 1:00pm - 1:50pm
Room N101 Las Vegas Convention Center

2:00pm

Wynn Nightlife Tour 2 (SOLD OUT!)

Wynn and Encore boast the most celebrated nightlife and daylife experiences in Las Vegas. Their unique clubs feature the hottest entertainment, cutting edge technology and the most luxurious spaces that have put their resort on the map as the ultimate party destination. World-renowned performers, celebrities and party-goers alike clamor to be part of the action at XS, Surrender and Encore Beach Club. Encore Players Lounge combines the excitement of gaming with a nightlife vibe like only Wynn and Encore can provide. Intrigue, the newest nightclub at Wynn, adds an air of mystery, seduction and the unexpected to your many choices for how to make the most of your night.

Tour to include:
  • All Wynn nightlife including Intrigue, XS, and Surrender/Encore Beach Club
  • How lines work and VIP entrances
  • Security
  • DJ & lighting booths
  • Staffing of venues
  • Capacity
  • Special Events and how they are operated in each venue
  • VIP Rooms
  • Marketing and Promotions
  • Uniqueness of each venue
  • Time for Q&A at end of tour 
 Transportation provided to and from LVCC.  Bus to depart 15 minutes prior to tour time.

Speakers
avatar for Ronn Nicolli

Ronn Nicolli

Senior Executive Director of Marketing, Wynn Nightlife
Coming from humble beginnings as a promotions host to becoming one of Las Vegas nightlife’s most respected and influential marketing minds, Ronn Nicolli joined the Wynn Las Vegas nightlife team in 2005. As the marketing executive for Tryst and XS, he created and developed marketing collateral and assets for the venues, DJs, branded parties and concepts while assisting in creative direction. He now spearheads marketing initiatives for... Read More →



Wednesday March 29, 2017 2:00pm - 5:00pm
Wynn 3131 S Las Vegas Blvd, Las Vegas, NV 89109

2:30pm

Main Stage: Waitressville Uniforms

Waitressville Uniforms will be serving up style! Be the first to see the newest styles for breastaurants, bars, restaurants, nightclubs and promo girls.  You won’t want to miss it!

Main Stage Lighting Provided by ADJ



Wednesday March 29, 2017 2:30pm - 3:00pm
Las Vegas Convention Center

9:00pm

Platinum Party at Surrender - Performance by RL Grime
You've work hard for 3 days straight, and you deserve to end your Las Vegas stay with a venue that leaves you speechless. Enjoy complimentary spirits and beer from our sponsors and an exciting performance by RL GRIME!


Wednesday March 29, 2017 9:00pm - 11:00pm
Wynn 3131 S Las Vegas Blvd, Las Vegas, NV 89109