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avatar for Francesco Lafranconi

Francesco Lafranconi

Southern Glazer's Wine & Spirits
Executive Director of Mixology & Spirits Education
One of the world’s foremost mixologist, Francesco Lafranconi is the Executive Director ofMixology and Spirits Educator for Southern Glazer’s Wine & Spirits. Francesco’s personal appealhas made him a hit with his A-list celebrity clientele, world-class corporate clients, nationalrestaurant chains, international hotel companies and the thousands of people who’ve attendedhis seminars and live events around the world.His distinguished career includes tenures at the helm of some of the world’s leading hotel bars —The Gleneagles in Scotland; The Palace Hotel in Gstaadt, Switzerland; The Intercontinental Hotelin Cologne, Germany; and Harry’s Bar and Hotel Cipriani in Venice, Italy — and winning manyof the world’s most prestigious cocktail competitions — including the Bacardi-Martini Grand PrixWorld Final and J.White Course in Singapore— but his proudest achievement is founding theAcademy of Spirits and Fine Service in 2000, a 12-week education program that has trained over1000 beverage professionals and imbued them with the same enthusiasm he brings to everycocktail. Most recently awarded Best In Show at the Iron Mixologist Competition sponsored byWine & Spirits Wholesalers Of America.Winner of many high-profile print awards including the Bartender Hall of Fame Award fromBartender’s Magazine, the Raising the Bar Award from Cheers Magazine, Mixologist of the YearAward from Nightclub and Bar Magazine, Spirit Professional of the Year from Santé Magazineand Tales Of The Cocktail’s Golden Spirit Award. He also contributes with his mixology expertiseto national publications like the Robb Report Magazine’s Host Guide since 2009. Francesco isalso a National Ambassador and Founding Member of the US Bartenders Guild AccreditationProgram as well as Member of the Museum of the American Cocktail. He owns the Level 1 SakeCertification by the Japanese Sake Council and he is also an international Cognac Ambassadorappointed with Gold Diploma by the B.N.I.C. (Bureau National Interprofessionnel du Cognac). InMarch 2015, he also graduated from a 5-day Rum University.In a time when Cocktail Culture is booming, Francesco has the ingredients — the education,the expertise, the enthusiasm— to stir up his audiences and pour on the charm as he schoolsthe world on the finer points of fine drinking. After all, his motto is, “We’re not drinking, we’relearning.”