Nancy A. Shenker is Founder/CEO of theONswitch marketing and a regular contributor to the Nightclub & Bar website, covering topics from marketing to technology to customer service to digital media. She recently created sheBOOM.com, an online community for women business owners. She has consulted for over a decade in the hospitality and spirits industry. A graduate of the University of Michigan Ann Arbor, she has written three books and contributes regularly to the Huffington Post. A national speaker and workshop leader, she is known for her wit, interactive style, and practical business advice.