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Sam Merritt

Southern Glazer's Wine & Spirits
Director of Beer Education & Quality Assurance
Samuel Merritt is Director of Beer Education and Quality Assurance for Southern Glazer’sWine & Spirits. He began his career selling specialty beer in New York from 1996 to 2006for the Craft Brewers Guild and the Brooklyn Brewery. In 2006 he founded Civilizationof Beer, a beer education consulting company. In 2009 he became the first in New YorkCity to be named a Certified Cicerone ® beer sommelier. Sam has been featured on TheMartha Stewart Show, Sirius XM Radio, Thrillist.com, Seriouseats.com, CBS Interactiveand FOX News networks, Edible Manhattan Magazine, The Somm Journal, SEVENMagazine, Esquire Magazine, Saveur, New Brewer and All About Beer Magazine andmore. Sam has instructed and inspired thousands of beer professionals over the courseof his 20 career and built a reputation as an ambassador for the industry. In Septemberof 2013, he joined the beer division at Southern Glazer’s Wine & Spirits and now lives inLas Vegas with his wife Emily and young daughter Molly.The beer landscape is changing rapidly and our customers and consumers need guidanceand expertise. Sam delivers this daily in Las Vegas with passion and great knowledge.After all, his motto is, “An educated beer seller is a better beer seller.”

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