With so many craft breweries, and more opening each year, the variety of craft beer options behind the bar is immense and can be intimidating. Beer buyers need a way to navigate the sea of options and maximize profits while maintaining the craft mentality. Jacob Halls will expose how to maximize profits from proper tap handle rotation and brand integration as well as how to determine what is selling better by quality, price, locality, brand and style.  Gain tips on utilizing a brand to sell another, turning one sale into two or return visits!